Digital Marketing Specialist

Job Summary: We're eager to find a hands-on Growth Marketing Lead to create our next client acquisition channels from nothing. Our organic and AI search channel already delivers the bulk of our clients, so the next step is someone who can design, launch, and test fresh channels (paid, email, LinkedIn, outbound, and referrals) on a tight budget and turn the successful ones into repeatable growth engines. Our ideal hire is resourceful, asks sharp questions before offering answers, grounds decisions in data, and has the confidence to push back on leadership when the numbers say otherwise. Key Responsibilities: Set up, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals

• Run small-budget experiments, gauge results fast, and determine what to scale, tweak, or shut down
• Follow the complete funnel from lead to signed client, prioritizing lead quality and cost per client over cost per lead alone
• Craft lead qualification elements such as landing pages, form questions, and targeting that attract high-intent prospects
• Find and research target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• Create and manage personalized outreach campaigns to prospective clients
• Maximize existing assets, including our client base, reviews, referral program, and partner relationships
• Collaborate with the sales team to tighten lead handoff and follow-up
• Share results alongside clear recommendations, including what to avoid pursuing
• Grow into ownership of growth strategy as channels are validated
• Mandatory Skills: Demonstrated success building at least one marketing or lead generation channel from scratch, with measurable results
• Direct experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• Solid command of funnel metrics and the ability to pinpoint why leads fail to convert
• Resourceful prospect research skills, including locating specific people and companies online
• Strong analytical and problem-solving abilities, with a tendency to ask questions before suggesting solutions
• Excellent written and spoken English
• At ease using AI tools to speed up work while exercising independent judgment
• Willingness to share opinions, prioritize, and push back with well-reasoned arguments
• Detail-conscious, dependable, and able to self-direct
• Strong communication skills
• Preferred Skills: Background marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• Experience in outsourcing, staffing, or professional services marketing
• Hands-on use of LinkedIn Sales Navigator and cold outreach
• Experience with email marketing and automation platforms
• Experience launching or expanding referral or partnership programs
• Working knowledge of landing page builders and conversion optimization
• History of driving results on small test budgets

Why Join Us: This is a rare opportunity to shape a growth function yourself, with direct access to leadership and genuine influence over decisions. We prize clear thinking, candid opinions, and experiments that teach us something. Once you prove a channel, the role expands with you.