Digital Marketing & SEO Manager

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• Digital Marketing & SEO Manager

Solar Near Me

·

4.3

• Work from Home
• PHP 51,627.95 - PHP 72,955.64 a month

-

Full-time

• Full job description
• Remote | Full-Time

About the Role

We are seeking an experienced, data-driven Digital Marketing & SEO Manager to lead our digital marketing efforts and oversee a small remote marketing team.

This role will be responsible for increasing our company's online visibility, organic traffic, lead generation, and advertising performance across search engines, AI-powered search platforms, and social media.

The ideal candidate is not just an SEO specialist or media buyer. We are looking for someone who understands how SEO, Answer Engine Optimization (AEO), paid search, paid social, content, landing pages, analytics, and conversion optimization work together to generate qualified leads.

You will be expected to develop strategy, execute campaigns, analyze performance, manage team priorities, and continuously identify opportunities to improve results.

Key Responsibilities

SEO & Organic Search

• Develop and execute comprehensive SEO strategies designed to increase organic traffic, keyword rankings, and qualified leads.
• Conduct keyword research, competitor analysis, search-intent analysis, and content-gap research.
• Manage on-page SEO, including titles, meta descriptions, headings, internal linking, schema markup, image optimization, and content structure.
• Identify and coordinate technical SEO improvements involving site speed, indexing, crawlability, Core Web Vitals, redirects, canonicalization, and site architecture.
• Develop backlink and authority-building strategies.
• Monitor performance using platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools.
• Create and manage local SEO strategies when applicable, including Google Business Profile optimization.
• Build SEO strategies around both high-volume keywords and high-intent long-tail searches that can generate leads.

Answer Engine Optimization (AEO) & AI Search

• Develop strategies to improve brand and website visibility across traditional search engines and emerging AI-powered search experiences.
• Optimize website content so it can effectively answer conversational and question-based searches.
• Structure content for featured snippets, AI-generated search results, FAQs, knowledge retrieval, and answer engines.
• Implement and recommend structured data/schema where appropriate.
• Monitor changes in AI search and adjust content strategies as search behavior evolves.
• Identify opportunities for the company's content and brand to be referenced, cited, or surfaced by AI assistants and search platforms.
• Work with the content team to create authoritative, useful content built around real customer questions and search intent.

Paid Search Advertising

• Develop, launch, manage, and optimize paid search campaigns across Google Ads, Microsoft Advertising/Bing, and other relevant search platforms.
• Manage campaign structure, keyword targeting, negative keywords, audiences, bidding strategies, budgets, and geographic targeting.
• Continuously test ad copy, offers, landing pages, keywords, and campaign strategies.
• Monitor cost per lead, conversion rate, cost per acquisition, impression share, search terms, and overall campaign profitability.
• Identify wasted advertising spend and implement strategies to improve efficiency.
• Ensure conversion tracking and attribution are configured correctly.

Paid Social Advertising

• Manage advertising campaigns across platforms such as Meta/Facebook/Instagram and other relevant social platforms.
• Develop campaign strategies focused on lead generation, customer acquisition, retargeting, and brand awareness.
• Work with designers and content creators to develop new advertising concepts, creative angles, videos, graphics, and copy.
• Build structured creative-testing strategies rather than relying on individual ads.
• Analyze creative performance and identify winning hooks, messages, audiences, and offers.
• Manage retargeting and audience strategies.
• Continuously optimize campaigns based on CPL, CPA, CTR, conversion rate, lead quality, and downstream sales performance.

Landing Pages & Conversion Rate Optimization

• Evaluate landing pages and website funnels to identify opportunities to increase conversion rates.
• Recommend and coordinate A/B tests involving headlines, calls-to-action, forms, offers, page layouts, and messaging.
• Ensure advertising campaigns and landing pages maintain strong message consistency.
• Analyze user behavior and conversion data to identify where potential customers are dropping out of the funnel.
• Focus on generating qualified leads and customers—not simply clicks, impressions, or traffic.

Analytics & Reporting

• Build clear weekly and monthly marketing performance reports.
• Track KPIs including organic traffic, keyword rankings, leads, conversion rates, CPL, CPA, ROAS, CTR, CPC, and lead quality.
• Use GA4, Google Search Console, advertising-platform data, CRM data, and other analytics tools to evaluate performance.
• Translate marketing data into clear recommendations and next actions for leadership.
• Identify problems early and develop solutions rather than simply reporting declining performance.
• Help improve attribution between marketing campaigns, leads, appointments, sales, and revenue.

Team Leadership

This position will lead and coordinate a small marketing team.

Responsibilities include

• Establishing weekly priorities and deliverables.
• Assigning and managing projects across SEO, content, advertising, social media, and creative.
• Reviewing work before campaigns or content are published.
• Maintaining marketing calendars and project deadlines.
• Coaching team members and helping improve their skills.
• Holding team members accountable for deliverables and performance.
• Coordinating with sales and leadership to ensure marketing strategies support company goals.
• Creating repeatable processes, documentation, and SOPs for the marketing department.

We are looking for someone who is comfortable being both a strategist and a hands-on operator.

Required Experience & Skills

• 3+ years of professional experience in SEO, digital marketing, performance marketing, or a related field.
• Demonstrated experience managing SEO campaigns and improving organic search performance.
• Hands-on experience managing Google Ads.
• Experience with Meta Ads Manager.
• Familiarity with Microsoft Advertising/Bing Ads.
• Strong understanding of Answer Engine Optimization and emerging AI search behavior.
• Experience with GA4, Google Search Console, Google Tag Manager, and SEO research platforms.
• Strong understanding of conversion tracking and marketing attribution.
• Experience conducting keyword and competitor research.
• Strong understanding of landing-page optimization and conversion rate optimization.
• Ability to analyze marketing data and make decisions based on performance.
• Strong written English communication skills.
• Excellent organization and project-management skills.
• Previous experience managing or coordinating a small marketing team.

Preferred Qualifications

Experience with any of the following is a plus

• Lead-generation businesses
• Home services or solar
• Local SEO
• WordPress
• GoHigh

Level or similar CRM/marketing automation platforms

• SEMrush or Ahrefs
• Google Looker Studio
• Analytics, Tracking and Attribution platforms
• Google Tag Manager
• Meta Pixel and Conversions API
• Schema markup
• AI-assisted content and research tools
• Email/SMS marketing automation

What Success Looks Like

The successful candidate will be measured on outcomes rather than activity.

Key measures of success will include

• Growth in qualified organic traffic
• Improvement in high-intent keyword rankings
• Increased visibility in AI and answer-based search
• Increased qualified lead volume
• Lower cost per qualified lead
• Improved paid-search and paid-social conversion rates
• Better landing-page conversion rates
• Improved marketing attribution and reporting
• Consistent development and testing of new marketing strategies
• Strong execution and accountability across the marketing team

Who We're Looking For

We want someone who is curious, analytical, organized, proactive, and accountable.

You should be someone who looks at a campaign and asks:

Why is this working? Why isn't this working? What should we test next?

We are not looking for someone who simply checks SEO rankings,

schedule

s social posts, or turns campaigns on and off.

We want someone who can understand the entire customer acquisition funnel from a homeowner searching a question online or seeing an advertisement to becoming a lead, scheduling an appointment, and ultimately becoming a customer.

If you enjoy combining SEO, AI search, advertising, analytics, creative testing, and team leadership to drive measurable business growth, we'd like to hear from you.

Pay: Php51,627.95 - Php72,955.64 per month

Benefits

• Flexible schedule
• Opportunities for promotion
• Paid training
• Pay raise
• Work from home
• Work Location: Remote
• Company and salary information

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