Manager, Growth Marketing (Campaigns)

About PDAX

At PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology.

As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system.

We are looking for new team members that are passionate about cryptocurrency, want to work in a disruptive, fast-growing industry, and thrive in a start-up environment.

If this sounds like you, then we’d love to talk.

About The Role

The Marketing Manager is responsible for leading the company's overall marketing strategy, brand development, and demand generation efforts. This role owns the planning, execution, optimization, and performance analysis of all marketing initiatives across digital, traditional, and emerging channels.

The successful candidate is both strategic and execution-focused, with experience building brands, managing campaigns, negotiating media partnerships, analyzing marketing performance, and identifying new opportunities to grow market presence and revenue. The ideal candidate possesses a blend of analytical prowess, creative flair, and strong communication skills to thrive in this dynamic and impactful role.

General Responsibilities

• Develop and execute the company's overall marketing, branding, and communications strategy to support business growth and commercial objectives.
• Plan, implement, and optimize integrated marketing campaigns, content, and advertising initiatives across digital, traditional, and emerging channels.
• Lead brand management by ensuring consistent messaging, positioning, and customer experience across all marketing touchpoints.
• Identify, negotiate, and manage media placements, sponsorships, strategic partnerships, agencies, vendors, and other external marketing relationships to maximize reach and value.
• Monitor, analyze, and report on marketing performance, including campaign effectiveness, ROI, ROAS, lead generation, customer acquisition, and other key metrics, and implement data-driven improvements.
• Manage the marketing budget, conduct market and competitor research, and identify new opportunities, channels, and technologies to strengthen brand presence and business growth.
• Collaborate with cross-functional teams to support product launches, sales initiatives, corporate events, and other strategic marketing programs.
• Work closely with creative teams, agencies, and freelancers to develop compelling ad creatives that resonate with target audiences.
• Coordinate the production process from concept ideation to final delivery, ensuring adherence to timelines and quality standards.

Qualifications

• 5 to 7 years experience with advertising agencies, media placement agencies or any performance marketing role, with 2 years managerial role.
• Proficient in strategic thinking and holistic vision, with the ability to provide insightful recommendations aligned with the overall business objectives
• Highly skilled in facilitating collaboration among diverse stakeholders to achieve collective goals
• Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, Facebook Ads Manager, and TikTok Ads
• Strong analytical with the ability to interpret data, draw insights, and make data-driven recommendations
• Ability to thrive in a fast-paced environment
• Knowledge in cryptocurrency or experience with fintech or digital products will be a plus

Our Culture

Communication

• We prioritize clear and transparent communication, ensuring that there is clarity among everyone we work with.
• We aim to have a collaborative environment, where innovative ideas in investment strategies are shared openly and constructively, driving the industry forward.

Customer-focus

• We think about how our decisions impact our customers and ensure we provide the best experience that we can.
• We believe in building lasting relationships with our clients, constantly learning from and listening to them, and always striving to look out for what’s best for both sides.

Commitment

• We always aim to do the right thing and to do the right thing, excellently. We take accountability seriously and uphold ourselves to high standards, ensuring that we execute with attention to detail.
• We are dedicated to the long-term success of our clients in the dynamic world of financial technology, maintaining integrity and professionalism in every aspect of our work.