Director, Digital Marketing

POSITION SUMMARY

The Director, Digital Marketing leads Solaire’s digital marketing strategy, capabilities, and performance across the integrated resort portfolio. The role provides strategic leadership across digital media, performance marketing, search, social, web and mobile, Mar

Tech, analytics, content, and emerging digital channels.

As the digital marketing lead within Brand & Marketing, the Director translates brand and business priorities into measurable digital outcomes, driving customer acquisition, loyalty enrollment, hotel bookings, F&B reservations, entertainment sales, gaming visitation, and other commercial objectives.

The role oversees the development of an integrated digital ecosystem connecting media, content, data, technology, and customer experience. Through audience insights, first-party data, experimentation, attribution, and performance analytics, the Director drives continuous improvement in engagement, conversion, acquisition efficiency, and marketing ROI.

The Director partners closely with Brand Marketing, Marketing Services, Casino Marketing, Hotel, F&B, Entertainment, Technology, and other business units to embed digital throughout the customer journey and accelerate both brand growth and commercial performance.

KEY RESPONSIBILITIES

Digital Strategy & Leadership

• Lead Solaire’s enterprise-wide digital marketing strategy, roadmap, capabilities, and operating model.
• Translate brand and commercial priorities into integrated digital strategies and measurable KPIs.
• Serve as the digital marketing subject-matter expert for management and business units.

Performance Marketing & Acquisition

• Lead paid search, social, display, video, programmatic, mobile, affiliate, and other acquisition channels.
• Drive customer acquisition across loyalty, hotel, F&B, entertainment, retail, and gaming.
• Optimise CAC, conversion, ROAS, incremental revenue, and overall media efficiency.

Digital Media & Customer Experience

• Lead full-funnel media planning, audience strategy, optimisation, and agency performance.
• Oversee website, mobile, SEO, CRO, landing pages, and digital conversion journeys.
• Partner with Technology and business owners to improve booking, reservation, membership, and customer experiences.

Mar

Tech, Data & Analytics

• Define and evolve Mar

Tech, analytics, tracking, audience management, and marketing automation capabilities.

• Establish attribution, dashboards, and measurement frameworks that support data-driven decision-making.
• Leverage customer and performance insights to identify growth and optimisation opportunities.

Content, Social & Innovation

• Set the strategic direction for Solaire’s digital and social ecosystem, including channel, audience, and content strategies.
• Identify opportunities across emerging platforms, AI, automation, personalisation, creators, and digital partnerships.
• Evaluate and test new technologies and channels to improve marketing effectiveness.

Leadership & Stakeholder Management

• Build and lead a high-performing digital marketing team across performance, media, content, analytics, and digital platforms.
• Manage agencies, media partners, technology vendors, and platform relationships.
• Foster a culture of experimentation, accountability, data-driven decision-making, and continuous optimization.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Data/Analytics, or a related discipline; postgraduate qualification is an advantage.
• 12–15+ years of marketing experience, with significant expertise in digital marketing, performance marketing, or digital growth.
• At least 5 years in a senior digital marketing leadership role managing substantial media investments and multidisciplinary teams.
• Strong hands-on knowledge of paid search, paid social, programmatic, SEO, CRO, web analytics, digital media, and customer acquisition.
• Proven expertise in Google, Meta, analytics, DSP, ad-serving, and Mar

Tech ecosystems.

• Strong commercial and analytical acumen, with the ability to translate digital performance into business decisions.
• Demonstrated experience leading agencies while retaining strategic and technical ownership internally.
• Experience across multiple markets, customer segments, or consumer business verticals.
• Integrated resort, hospitality, travel, entertainment, gaming, retail, e-commerce, or other high-volume consumer experience is highly desirable.
• Relevant digital advertising, analytics, or Mar

Tech certifications are an advantage.