Digital Marketing Specialist

• Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours
• Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a hands-on Digital Marketing Specialist to manage and optimize digital marketing initiatives across Google Ads, SEO, and social media.

This is an execution-focused role for someone who enjoys

• Optimizing Google Ads and paid search campaigns
• Improving organic traffic and SEO visibility
• Growing social media engagement
• Analyzing marketing performance data
• Testing campaigns to improve conversions
• Scaling lead generation efficiently

You’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization.

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.

What You’ll OwnGoogle Ads & Paid Search – Primary Focus

Build, manage, and optimize Google Ads campaigns across

Search

Display

Remarketing

Performance Max (PMax)

Manage campaign execution, including

Keyword research

Audience targeting

Campaign and ad group structure

Budget allocation

Bidding strategies

Campaign scaling

Write and test

Headlines

Ad copy

CTAs

Creative variations

Continuously monitor and optimize

CPC

CTR

CPA

Conversions

ROAS

Identify performance gaps and implement data-backed improvements to increase campaign efficiency.

SEO & Organic Growth

Conduct keyword and competitor research using

SEMrush

Ahrefs

Google Search Console

Optimize

Metadata

Page titles

Headings

Internal linking

Website content

On-page SEO

Support

Technical SEO improvements

Content optimization

Organic growth initiatives

Monitor

Keyword rankings

Organic traffic

Search visibility

Keyword opportunities

Identify content gaps and opportunities to increase qualified organic traffic.

Social Media Management & Engagement

Manage day-to-day engagement across

LinkedIn

Instagram

Facebook

Support

Content scheduling

Caption writing

Post optimization

Comments and DMs

Audience interactions

Monitor

Engagement

Follower growth

Audience activity

Content performance

Collaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence.

Reporting & Analytics

Monitor performance across

Google Ads

SEO

Organic traffic

Social media

Analyze data using

Google Analytics 4 (GA4)

Google Ads

Meta platforms

SEMrush

Ahrefs

Google Search Console

Prepare

Performance reports

Campaign summaries

Optimization recommendations

Actionable marketing insights

Maintain organized documentation of campaign changes, tests, results, and performance updates.

• Testing & Conversion Optimization
• Test new ad copy, headlines, CTAs, and audience segments
• Conduct A/B testing where appropriate
• Identify landing page and conversion bottlenecks
• Recommend improvements based on campaign and user data
• Scale successful campaigns while maintaining efficiency
• Continuously improve lead generation and conversion performance

What Makes You a Strong FitYou

• Combine analytical thinking with hands-on execution
• Enjoy optimizing campaigns and improving performance metrics
• Understand both paid and organic digital marketing
• Proactively identify growth opportunities
• Make decisions based on data rather than assumptions
• Care about leads and conversions, not just impressions
• Are organized, detail-oriented, and accountable
• Can independently manage multiple marketing priorities
• Required Experience & Skills

Must-Have

3+ years of hands-on digital marketing experience

Strong experience managing

Google Ads campaigns

SEO initiatives

Social media channels

Strong understanding of

PPC

SEO

Digital marketing analytics

CPC

CTR

CPA

Conversion Rate

ROAS

Hands-on experience with

Google Ads

Google Analytics 4 (GA4)

SEMrush

Ahrefs

Meta platforms

• Strong keyword research and campaign optimization skills
• Strong written English and copywriting ability
• Ability to analyze performance data and make optimization decisions
• Strong attention to detail and organization
• Ability to work independently during U.S. business hours

Nice to Have

Experience managing multiple client accounts

Background in

SaaS

E-commerce

B2B marketing

Experience with

A/B testing

• Landing page optimization
• Conversion Rate Optimization (CRO)

Familiarity with

Content marketing

Marketing automation

• Email marketing workflows
• Tools & Platforms

Google Ads

Google Analytics 4 (GA4)

Google Search Console

SEMrush

Ahrefs

Meta platforms

LinkedIn

Instagram

Facebook

What a Typical Day Looks Like

You might

• Review Google Ads dashboards and marketing KPIs
• Optimize campaigns, budgets, bids, keywords, and targeting
• Test new headlines, ad copy, and audience segments
• Monitor SEO rankings and organic traffic
• Update keyword targeting and on-page SEO
• Respond to social media comments and DMs
• Review social engagement and audience growth
• Analyze traffic, leads, conversions, and ROAS
• Document campaign changes and test results
• Prepare performance reports and recommendations

In short: You continuously improve traffic, engagement, lead generation, and conversions across paid and organic digital channels.

Key Metrics for Success

Paid Advertising

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Click (CPC)
• Click-Through Rate (CTR)

Conversion Rate

Lead generation

SEO

• Organic traffic growth
• Keyword ranking improvements

Search visibility

Qualified organic traffic

Social Media

Engagement growth

Audience/follower growth

Responsiveness to comments and DMs

Content performance

Overall

• Accurate and actionable reporting
• Consistent campaign optimization
• Improved conversion performance
• Efficient use of marketing budgets

Why This Role Stands Out

• Strong ownership across Google Ads, SEO, and social media
• Hands-on role with measurable business impact
• Exposure to both paid and organic acquisition
• Opportunity to test and optimize campaigns continuously
• Performance-focused environment with meaningful autonomy
• Fully remote work environment

Growth opportunities into

Performance Marketing Manager

Growth Marketing Lead

Paid Media Specialist

Digital Marketing Manager

Interview Process

Initial Screening Call

Spark Hire Intro Video

Recruiter Interview

Final Interview

Offer & Onboarding

Apply NowIf you

• Enjoy optimizing digital campaigns
• Have hands-on Google Ads experience
• Understand SEO and organic growth
• Enjoy managing social media engagement
• Love analyzing and improving performance metrics
• Thrive in execution-focused marketing environments

This is a strong opportunity to take ownership of paid advertising, SEO, social media, and digital marketing performance in a results-driven remote role.

#Digital

Marketing #Google

Ads #SEO #PPC #Paid

Media #Social

Media

Marketing #Performance

Marketing #Google

Analytics #ROAS #Lead

Generation #Growth

Marketing #Remote

Jobs #Marketing

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