Senior Digital Marketing Manager

We are seeking a seasoned and results-driven Senior Digital Marketing Manager to lead and execute marketing initiatives for the Philippines. This role will be responsible for driving high-impact campaigns across multiple channels. The ideal candidate is a hands-on, highly analytical marketer with a strong track record in campaign execution, team leadership, and delivering measurable business growth. We are looking for someone who is hungry to make an impact — a person who believes they are capable of far more than their current role suggests, leads with data over ego, and is excited by the challenge of building something meaningful. Responsibilities: Lead and execute overall marketing strategies for the Philippines, ensuring alignment with business goals. Work closely with the Regional Marketing Director to oversee key marketing functions including Performance Marketing, Social Media, Organic Channels, Creatives, and Partnerships. Collaborate closely with cross-functional teams to identify insights and translate them into effective marketing and branding strategies for Flowerstore Group. Own day-to-day operations of the marketing team, ensuring campaigns are delivered on time and meet performance targets. Identify growth opportunities by optimizing existing campaigns and exploring new channels to drive customer acquisition and retention. Analyze key marketing metrics and performance data to generate actionable insights and continuously improve campaign effectiveness. Support the development and execution of marketing plans, promotional campaigns, and product launches to drive engagement and sales. Conduct regular team check-ins to review performance, address challenges, and implement improvements. Mentor and guide team members to ensure consistent performance and professional growth. Qualifications: At least 3 years of experience in an analytical marketing role, with a strong emphasis on data-driven decision-making and performance measurement. Proven experience in digital, organic, and offline marketing channels. Strong hands-on experience in paid advertising (Meta Ads, Google Ads, TikTok, etc.). Solid understanding of marketing analytics, performance tracking, and attribution. Demonstrated ability to execute high-performing campaigns, even under budget constraints. Experience managing and mentoring a marketing team. Strong project management and stakeholder management skills. Experience in e-commerce or hyper-growth environments is a plus. Working knowledge of AI tools and their application in marketing workflows is a plus. About Flower

Store Group

Flowerstore Group, with operations in the Philippines, Vietnam, Thailand, and Singapore is the biggest gifting e-commerce company in Southeast Asia. Founded in 2018 in the Philippines, Flower

Store has provided thousands of customers with a wide range of products across many different categories, from flower bouquets to personalized products, cakes, gourmet products, plush toys, preserved flowers, plants, and other gift ideas.

What We Offer

Join a Growth Mission: Be part of a team making a real difference in the gifting industry. Fuel Your Potential: Experience continuous learning through comprehensive training and collaborative knowledge sharing. Learn from the Best: Gain direct guidance and communication with Flowerstore Group’s leadership team. Young & Dynamic Culture: Collaborate with a talented and energetic team