Brand and Digital Marketing Specialist

You will manage digital communication, support marketing campaigns, and build community relationships that create measurable opportunities for our brands. This role ensures our digital communication stays active, relevant, and consistent while helping us build relationships with schools, organizations, local groups, online communities, and other networks.

Key responsibilities

• Develop and maintain content calendars for campaigns, tenant activities, events, promotions, and announcements
• Create and execute digital campaigns that increase awareness, engagement, foot traffic, and customer conversion
• Create marketing content for digital channels
• Monitor digital performance and provide basic reports and recommendations
• Develop localized marketing initiatives and Collaterals Implementation Plans (CIPs)
• Coordinate with tenants and Leasing to identify and execute marketing

requirements

• Build relationships with schools, organizations, community administrators, local groups, creators, and other relevant networks
• Identify communities and partnerships that can generate awareness, leads, and customer opportunities
• Promote FEC and F&B offerings through relevant online communities
• Generate potential leads for bookings, celebrations, events, group activities, and F&B opportunities

About you

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field
• Fresh graduates or candidates with at least 1 year of relevant experience

Experience or exposure in Digital Marketing, Brand & Marketing Communication, Social Media Management, Community Management, Content Creation, Events and Activations, or Customer/Community Engagement

• Strong written and verbal communication skills
• Familiar with social media management, content planning, publishing, and community engagement
• Able to create marketing content independently
• Basic graphic design and content creation skills
• Able to use Canva or equivalent design tools
• Familiarity with Meta Business Suite and other digital marketing platforms
• Basic knowledge of marketing analytics and reporting

About us

At Lotus, marketing is not just about posting content. It's about building awareness, supporting our tenants and brands, connecting with communities, and turning engagement into actual visits, leads, bookings, and business opportunities. We are building communities where people can Gather & Grow, and that means connecting our malls, tenants, Family Entertainment Center (FEC), and Food & Beverage (F&B) brands with the right audiences.