WFH Marketing Assistant - Content & Lead Follow-Up

You will support the sales and marketing efforts for a fast-growing coaching business by handling the day-to-day execution that keeps content flowing, leads moving, and courses launching. This is a true Marketing Assistant role where you'll take ownership of tasks like uploading course materials, managing email campaigns, creating social media content from provided direction, and conducting light outreach to prospective clients. You'll work directly with the team lead, freeing up senior staff to focus on major contracts and relationship building while you keep the pipeline active and the brand visible. Client Overview

Our client is a growing career coaching and executive training company founded in 2021, with a newly established coaching department launched in late 2023. The team is small, agile, and focused on helping individuals navigate their career transitions while expanding into corporate training contracts. They are ramping up their social media presence and individual client acquisition.

Schedule

Monday - Friday, 4 hours per day, flexible timing (20 work hours per week)

Responsibilities

• Upload and organize executive training course materials to the learning platform, ensuring logical flow and correct formatting
• Create social media content (memes, graphics, posts) based on provided messaging and direction to support 5-10 daily posts
• Manage lead generation by uploading new contacts to MailChimp and sending pre-written email campaigns to LinkedIn ad leads
• Conduct approximately 50 cold calls per week to prospective individual coaching clients for follow-up and initial outreach
• Monitor and respond to social media messages and comments to keep engagement active and timely
• Schedule and post content across social channels to maintain consistent brand presence
• Assist with email follow-ups to ensure leads receive prompt responses and move through the sales funnel
• Support the sales director by handling administrative tasks that free up time for major contract negotiations

Requirements

• Experience with social media content creation and scheduling
• Comfortable with email marketing platforms, particularly Mail

Chimp

• Strong organizational skills and attention to detail for course material uploads and content management
• Willingness and ability to conduct cold calling and lead follow-up

Qualifications

• Experience with LinkedIn advertising or lead generation is a plus
• Familiarity with AI tools for content creation support
• Previous experience in education, coaching, or training industries is preferred
• Experience working with learning management systems or course platforms

Why Join This Team

Work remotely with flexible hours within your daytime

schedule

• Join a small, supportive team where your contributions directly impact growth
• Collaborate with an experienced sales director and a hands-on team lead
• Clear task delegation with materials and direction provided—you execute, not create from scratch
• Opportunity to grow hours and responsibilities as the coaching department expands
• Work in a startup environment where your efficiency makes a visible difference

Independent Contractor

Perks

Permanent work from home

Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review. One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.