WFH E-Commerce Marketing Specialist (Shopify)

Our client is seeking a versatile, highly skilled E-Commerce Marketing Specialist (Shopify) with startup experience. This multi-faceted, mid-level part-time position will own the end-to-end setup and launch of the brand’s digital marketing and e-commerce operations during Perth (AWST) business hours. Partnering directly with the business owner, the role will build and support the brand’s core digital ecosystem across web development, automated retention marketing, paid acquisition, organic social leads, and SEO. Serving as both a strategic collaborator and technical mentor, you will leverage advanced AI tools (Chat

GPT, Claude) to accelerate workflows, optimize lead capture, and guide the business owner through the implemented systems.

Schedule

Monday - Friday, Flexible hours during Western Australia Business Hours (Perth / AWST) (20 work hours per week to start, with potential to increase during initial setup/launch phase)

Responsibilities

Shopify Store & Website Management: Take full ownership to build, customize, and optimize a high-converting, high-traffic-ready Shopify store, including phased landing pages (pre-launch email capture leading to full launch) and CRO strategies to maximize conversions. Email Marketing Automation: Set up Klaviyo (or equivalent platform), build core automated lifecycle flows (welcome series, abandoned cart, post-purchase), and execute targeted campaigns to nurture pre-launch leads and drive retention. Paid Acquisition (Meta & Google Ads): Design, launch, and manage both Meta (Facebook/Instagram) and Google Ad campaigns for pre-launch audience building, paid search visibility, and product launch conversion. TikTok & Organic Lead Generation: Oversee organic TikTok operations to capture, engage, and convert organic video traffic into qualified customer leads.SEO & Organic Growth: Implement e-commerce SEO best practices to drive long-term organic visibility and search traffic.AI-Driven Workflows & SOP Creation: Utilize generative AI tools (Chat

GPT, Claude, etc.) to streamline content generation, build scalable marketing workflows, and draft operational SOPs. Knowledge Transfer & Mentorship: Guide and educate the business owner on implemented digital systems, ensuring smooth operations as the startup scales.

Requirements

Experience Level: Mid-Tier Digital Marketer with proven experience supporting or working within a startup environment. Website & E-Commerce Platforms: Solid track record in Shopify setup, maintenance, theme customization, CRO, and overall site management. Email Marketing Platforms: Practical experience building automated flows, list segmentation, and retention strategies in Klaviyo or similar email marketing tools. Multi-Channel Paid & Organic Growth: Hands-on experience executing Meta Ads, Google Ads, e-commerce SEO, and organic TikTok audience/lead generation strategies.AI Tool Proficiency: Active adoption and practical experience using AI platforms (Chat

GPT, Claude) to maximize content creation, marketing efficiency, and documentation. System Builder & Educator Mindset: Excellent communication skills with the ability to simplify digital infrastructure, write SOPs, and guide non-technical startup founders. Independent Contractor

Perks

Permanent work from home

Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review. One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.