CONTENT OFFICER

The Content Officer is responsible for creating, editing, and optimizing marketing and institutional content through the use of AI-assisted tools. The role ensures that all written and multimedia outputs reflect BPI’s brand voice, uphold editorial accuracy, and deliver engaging, relevant storytelling across channels. Acting as both creator and reviewer, the AI Content Officer bridges human creativity and AI efficiency to enhance the bank’s content operations.

Core Responsibilities

• Content Creation: Writes, edits, and refines marketing copy, scripts, and multimedia narratives for campaigns, videos, and digital channels.
• AI Application: Uses AI-assisted writing and creative tools (e.g., Chat

GPT, Walter

AI, Claude) to generate, enhance, and personalize content efficiently.

• Editorial Review: Evaluates AI-generated text and visuals for factual accuracy, tone alignment, inclusivity, and brand consistency.
• Governance: Ensures ethical, compliant, and brand-safe use of AI in content creation; contributes to prompt libraries and editorial style guides.3.5. Innovation & Capability Building:
• Collaboration: Works with design, digital, and IMC teams to develop cohesive creative executions and optimize content for multi-channel storytelling.
• Performance Optimization: Reviews content performance metrics to refine strategy and improve engagement outcomes.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Multimedia Arts, or related field.
• 5–7 years of experience in content writing, copywriting, or multimedia storytelling, ideally within a corporate or agency environment.
• Strong writing and editing skills across short-form, long-form, and conversational formats.
• Experience with AI content tools and familiarity with their creative and ethical limitations.
• Excellent attention to detail, editorial judgment, and command of brand tone and messaging.
• Ability to collaborate with multidisciplinary creative teams.
• Creative thinker, analytical, and can use data in making recommendations and decisions
• Strong interpersonal and collaboration skills to work cross-functionally
• Excellent verbal and written communication skills
• Ability to work independently and thrive in a dynamic team environment
• Innovative mindset with the ability to think creatively and problem-solve
• Open to new learning and doing things differently