Marketing Virtual Assistant

Job Summary: We're looking to add an experienced, commercially minded Marketing & Lead Generation Specialist to help expand a founder-led personal brand. The position blends strategy with hands-on execution across lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. You'll think strategically and operationally at once, running day-to-day growth systems while shaping the brand's long-term direction. You'll also bring keen sales instincts, excellent English communication, and the ability to write in an authentic, human brand voice. Key Responsibilities: Own and strengthen lead generation across organic social, paid media, and inbound enquiries, making sure no lead goes unanswered

• Qualify and follow up on sales leads, and take direct conversations with leads to move them through the sales process
• Set up and refine lead management workflows, funnels, and up-sell/down-sell pathways in GoHigh
• Level (GHL)Oversee and improve email marketing flows, nurture sequences, and subscriber campaigns to grow and hold onto a warm database
• Fine-tune messaging and copy across funnels, emails, newsletters, landing pages, and social channels to fit an authentic brand voice
• Guide Meta Ads strategy, drawing on performance data to direct execution and scale what performs
• Lay out and optimize landing pages and conversion points using data and tools such as heat maps
• Keep lead generation and messaging consistent across Instagram, Facebook, TikTok, YouTube, and Linked

In

• Contribute to blog SEO, newsletter strategy, and wider brand development, including input on offers and courses
• Seek out PR and partnership opportunities and partner with the founder on KPIs and long-term growth planning
• Mandatory Skills: Proven background in lead generation, sales funnels, and conversion optimization

Practical GoHigh

• Level (GHL) experience for lead management, funnels, and automation
• Strong email marketing ability, including nurture flows, segmentation, and campaign management
• Sound knowledge of Meta Ads strategy and the ability to direct ad execution from performance data
• Excellent copywriting and messaging skills, able to write in an authentic, human brand voice rather than generic AI-generated text
• Sharp sales judgment and the ability to qualify and talk to leads directly
• Excellent written and spoken English with clear, professional communication
• At ease using AI and analytics tools to support optimization while preserving the brand's human quality
• Steady, precise, and able to work solo
• Strong communication, organization, and follow-through
• Preferred Skills: Experience with SEO and blog content optimization
• Background in PR outreach, podcast pitching, or brand partnerships
• Ability to shape brand positioning, offers, and course development strategically
• Familiarity with conversion tools such as heat maps and A/B testing
• Experience scaling a growing business and building KPIsSincere interest in wellbeing, personal development, or purpose-driven work
• Ability to balance multiple projects and campaigns at once

Why Join Us: This is a rare opening to collaborate directly with a founder in shaping and growing a personal brand as it moves into a new chapter. You'll carry real ownership across sales, marketing, and brand strategy, with the freedom to put your ideas into action and make a meaningful impact on a mission-driven business. If you love mixing strategic thinking with hands-on execution, this role offers real room to grow alongside the brand.