Hospitality Marketing and Social Media Virtual Assistant

This is a hospitality marketing role focused on content creation, social media management, and digital campaigns for a restaurant. You will plan and execute social media content across multiple channels, manage customer communications, coordinate online booking systems, and support paid digital campaigns. The role requires strong written communication, graphic design capability, and understanding of restaurant operations.

Key responsibilities

• Plan and create social media content including written captions, promotional copy, graphics, image layouts, short-form video concepts and campaign variations
• Apply approved brand and style guide consistently across tone of voice, colors, typography, imagery, offers, menus and calls to action
• Resize and adapt approved creative assets for different channels and placements while protecting image quality and brand consistency
• Proofread all content and verify dates, prices, inclusions, booking links, trading hours, terms and conditions before submitting for approval
• Prepare, schedule and publish approved organic content across social media channels including Instagram, Facebook, TikTok, LinkedIn and Google Business Profile

Monitor comments, direct messages, mentions and customer enquiries; respond using approved wording or escalate reservations, complaints and sensitive issues promptly

• Monitor reviews and online conversations, prepare draft responses where authorized, and report recurring customer feedback or reputation risks to management
• Draft, format, test and schedule approved newsletters and customer email campaigns
• Update approved customer-facing message text in online booking systems and check that booking links, event descriptions and availability messages remain current
• Prepare paid social media campaign briefs, copy, creative variations, audiences, objectives and proposed budgets for management approval

About you

• At least two years of practical experience in hospitality marketing, restaurant marketing, social media management or a closely related role
• Demonstrated understanding of restaurant operations, customer expectations, reservations, promotions and the importance of accurate service information
• Strong written English with the ability to produce concise, persuasive and grammatically accurate customer-facing copy for an Australian audience
• Demonstrated ability to create professional social media graphics and edit images using tools such as Canva or Adobe applications
• Experience managing business social media channels and using scheduling, newsletter or email marketing platforms
• Experience supporting paid social campaigns, including basic audience selection, budget monitoring and results reporting
• Strong online research, planning, fact-checking and organizational skills
• Reliable internet connection, suitable remote working environment and ability to collaborate during agreed Perth business hours
• Bachelor's degree or relevant qualification in marketing, communications, hospitality management, business or a related field, or equivalent relevant experience