Assistant Vice President-Product Portfolio Head, Health Plans

The Product Portfolio Head is accountable for the end-to-end development and management of assigned product portfolios across HMO, Clinics, and Insurance, from ideation and design through implementation, launch, and post-launch performance management.

The role is responsible for ensuring that product outcomes are commercially viable, market-acceptable, and aligned with customer demand, competitive positioning, and portfolio objectives. The Product Portfolio Head owns product success in-market and leads Product Leads in delivering scalable, compliant, and profitable products aligned with Maxi

Group strategy.

• Own the end-to-end product portfolio across HMO, Clinics, and Insurance, accountable for strategy, roadmap, lifecycle management, and in-market performance.
• Define and execute the portfolio roadmap, aligned with Group growth priorities, customer segments, and financial objectives.
• Make portfolio-level prioritization decisions, balancing speed, scale, risk, and return across initiatives.
• Lead product ideation and design grounded in customer insights, market research, competitive analysis, and demand signals.
• Ensure product concepts, benefit structures, and positioning are customer-relevant, differentiated, and commercially sound.
• Ensure that Value-Added Services (VAS) propositions are intentionally embedded into the overall product design, benefit structure, and customer journey of each assigned product portfolio.
• Align VAS integration with portfolio strategy, customer needs, and commercial objectives, ensuring VAS enhances product value, differentiation, and lifecycle engagement.
• Validate product-market fit and value proposition prior to launch and scaling decisions.
• Own accountability for commercial success and profitability performance of products post-launch.
• Validate that pricing outcomes are supported by market research, customer willingness-to-pay, competitive benchmarks, and channel economics.
• Exercise authority to challenge, refine, or escalate pricing and commercial assumptions where market evidence indicates risk to adoption, competitiveness, or portfolio performance.
• Drive corrective actions where pricing, positioning, or structure does not deliver intended outcomes.
• Own the end-to-end product development lifecycle, from approved concept through system configuration, UAT, launch readiness, and rollout.
• Ensure products are operationally executable and fully integrated across systems, channels, and processes.
• Partner with Technology, Operations, and Customer Experience teams to ensure delivery quality and launch readiness.
• Oversee completion of regulatory submissions and approvals, ensuring compliance with applicable rules and standards
• Ensure adherence to internal governance frameworks, approval processes, and documentation requirements.
• Maintain audit-ready documentation across the full product lifecycle.
• Establish and track portfolio KPIs, including uptake, profitability, customer outcomes, and operational efficiency.
• Review post-launch performance and initiate enhancements, repositioning, pricing reviews, or product rationalization as required.
• Use data and insights to continuously optimize portfolio performance and sustainability.
• Act as the primary product counterpart to internal stakeholders across Operations, Technology, Risk, Compliance, Marketing, and Governance Committees.
• Collaborate with external partners and vendors supporting product delivery and innovation.
• Ensure shared understanding of product intent, performance, and priorities across stakeholders.
• Lead, coach, and manage Product Leads, Product Officers and Product Analysts responsible for individual products or sub-portfolios.
• Set clear expectations on ownership, delivery discipline, and performance accountability.
• Build a strong product culture grounded in customer focus, commercial rigor, and execution excellence.

Standard Responsibility Statements

• Strives to embody, commits to support, and deliver the quality policy, objectives, and initiatives of the organization;
• Communicates, engages, directs, and supports people to contribute to Governance and Resilience effectiveness;
• Demonstrates commitment to customers by ensuring applicable statutory and regulatory requirements are determined, understood, and consistently met;
• Abides by Governance and Resilience policies and procedures for the effective management and control of processes; and
• Promotes and utilizes the process approach and risk-based thinking at work.
• Performs other RELATED functions that may be assigned by his/her superior.

Desired Skills And Competencies

• Deep expertise in product strategy, product management, and end-to-end product delivery
• Strong commercial and market acumen with the ability to assess profitability drivers and demand dynamics
• Highly analytical with strong judgment, problem-solving, and decision-making skills
• Proven ability to lead complex, cross-functional initiatives across regulated environments
• Strong executive presence, stakeholder management, and communication skills
• Ability to balance strategic leadership with hands-on execution
• People leadership, coaching, and capability-building strength

Professional Qualification

• Bachelor’s degree in Statistics, Mathematics, Economics, Business Analytics, or other relevant disciplines
• At least 10 years of experience in life insurance, healthcare, financial services, or related industries, with strong exposure to product development, monitoring, or analytics
• Demonstrated experience owning end-to-end product portfolios and in-market performance
• Proven track record leading product teams and engaging senior stakeholders
• Proficient in Microsoft Office applications and familiar with data analytics tools, monitoring platforms, and quality management systems
• Working knowledge of relevant industry regulations and standards
• Excellent written and verbal communication skills