Copywriter

The Senior Copywriter is responsible for developing clear, engaging, persuasive and on-strategy content across ATL, BTL, and digital channels. Key deliverables include campaign taglines, TV and online video scripts, social media content, website copy, and other marketing materials.

RESPONSIBILITIES

• Write clear, engaging copy for campaigns across ATL, BTL, and digital channels
• Turn creative briefs into strong ideas and compelling content
• Understands the production process and can guide the production team in executing the idea in its best possible form.
• Help develop concept boards and campaign presentations
• Present ideas to clients and explain the thinking behind them
• Work closely with designers, strategists, and production teams
• Review and guide junior team members when needed

REQUIREMENTS

• Bachelor’s degree in communication, Advertising, Marketing, Creative Writing, or a related field
• At least 3-5 years of experience in copywriting, preferably within an advertising or creative agency
• Proactive in generating fresh, disruptive ideas and initiatives
• Strong writing skills in both Tagalog and English
• Highly organized with good time management skills
• Solid understanding of ATL, BTL, and digital executions
• Proven experience leading copywriting for campaigns and projects
• Comfortable using AI tools to support and enhance creative work