Digital Marketing Officer (Group of Restaurants)

Digital

Builds and maintains our social media and digital presence

Establishes and executes a clear digital marketing strategy with innovative content; that all efforts have measurable targets that are closely monitored. Leads social media planning, scheduling, development, execution, and monitoring. Proficiency in Facebook Ads Manager, TikTok Ads, Instagram Business, and email marketing platforms is required. Champions digital media planning, strategizing, execution and reporting to identify if ROIs and KPIs are met. Ensures great collaboration with Channels and other third-party partners

• Leads the coordination and development of requirements from IHD, delivery aggregators and third-party platforms led by Channels Department
• Experience with delivery aggregators such as GrabFood and Foodpanda is preferred but not required. Overall

Creates and develops the Brand's external and internal communication and initiatives. Identifies trends and insights that will allow the brand to grow its digital presence

Keeps up-to-date on emerging technologies, innovations, and consumer behaviors. Pushes for innovation and creativity that will contribute to the overall brand image and equity of the brand assigned. Provides the following reports on time with insights, clear next steps, and timeline. Customer Feedback

Competitor check

Digital report

LTO performance

Consolidated Digital report

Store

Overall Store Requirements Assistance

Leads the overall store

requirements

Campaign collaterals

• In-store marketing collaterals and institutional signages
• Maintains liaison with external and internal suppliers, assisting in commissioning and delivery of marketing materials. Local Store Marketing
• Leads assigned areas for local store marketing to uplift sales of opportunity

Event Management

Assists in organizing and executing store-related events be it for campaigns, product launches, or PR-driven events. Campaigns

Campaign Assistance

• Assists in the conceptualization, research, development, production, and execution of product launches and campaigns. Ensures expectations and timelines are met
• Maintains liaison with external and internal suppliers, assisting in commissioning and delivery of marketing materials. Product

R&D Assistance

Assists in the product development through research, feedback, and other R&D requirements. Take note of product requirements for the responsibilities needed to be executed on digital and store. Ad HocEnsures the following are updated and/ or uploaded real-time and regularly

Weekly reports

PR list

• Post mortem reports
• FA file trackers

Expense tracker

• Adheres to company's Code of Conduct
• Gives equal respect to his/her superior and fellow employees
• Performs other related duties and functions assigned by his/her superior
• Job Specifications: Graduate of Marketing management or other related course
• With at least 3 years experience in the same position from Food and Beverages, Hospitality and/ or Retail Industry
• Any digital marketing role experience within Food and Beverages, Hospitality or Retail industry is acceptable. Excellent communication skills
• Work Schedule: 5 days/ Monday to Friday
• Available to start ASAPAmenable to work in Ortigas, Pasig City