Brand and Marketing Strategist

• We are looking for a Brand & Marketing Strategist for Aga Mos Marketing to help shape, coordinate, and move forward a growing portfolio of hospitality, lifestyle, architecture, and cultural brands in the Philippines.
• This is a senior cross-functional role that works closely with founders, creative teams, collaborators, and operational departments to align strategy with execution across campaigns, launches, partnerships, activations, and long-term brand development.
• The role sits between vision and execution. While not expected to personally produce creative work, the Brand & Marketing Strategist is expected to maintain momentum, accountability, visibility, and commercial clarity across active initiatives.

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The portfolio currently includes

• Tao Philippines — premium island expeditions and hospitality experiences
• Taran — destination-driven hospitality, wellness, movement, and food experiences
• Aga Mos Eco Development — sustainable architecture, design-build, and experiential spaces
• Studio Baryotic — a Makati-based creative, culinary, and cultural events platform
• This is a founder-led environment that moves quickly and values initiative, strategic thinking, cultural awareness, and strong follow-through.

Key Responsibilities

• Strategic Direction & Executive Alignment - Work closely with founders and leadership to understand business priorities, commercial objectives, and long-term brand direction.
• Strategic Execution & Cross-Department Coordination - Help move projects and initiatives forward across multiple brands and departments.
• Campaign Strategy & Marketing Planning - Develop strategic marketing and campaign plans aligned with wider business objectives.
• Brand Positioning & Architecture - Help define and maintain clear positioning across multiple brands, experiences, and initiatives.
• Creative Direction Support - Work closely with the Creative Director and creative team by providing strategic direction, campaign objectives, messaging priorities, and actionable briefs.
• Client Discovery & Brief Development - Lead discovery and briefing sessions with collaborators, partners, clients, or internal stakeholders when needed.
• Account & Stakeholder Management - Act as a key coordination point across founders, departments, collaborators, external partners, and selected client accounts.
• Proposal, Commercial & Project Coordination - Assist in preparing proposals, project presentations, scopes, strategic decks, and supporting documents required to move projects and partnerships forward.
• SEO, Audience Growth & Organic Discovery - Support long-term audience growth through strategic content direction, partnerships, organic discovery initiatives, and SEO planning.
• Performance Reporting & Strategic Insights - Track and report on campaign and marketing performance across active initiatives.

Ideal Candidate

Essential

• 5+ years experience in brand strategy, marketing, account management, campaign leadership, or related fields
• Experience working across multiple brands or projects simultaneously
• Strong understanding of marketing strategy, campaign planning, and brand positioning
• Strong organizational and project coordination skills
• Excellent communication, presentation, and briefing skills
• Comfortable working in fast-moving founder-led environments
• Able to balance creative ambition with commercial objectives
• Strong follow-through and accountability
• Able to identify problems early and help maintain momentum across projects

Desirable

• Experience in hospitality, travel, lifestyle, wellness, architecture, food & beverage, or cultural brands
• Experience with launches, activations, partnerships, or experiential marketing
• Familiarity with SEO, audience growth, and content ecosystems
• Experience working with creative teams, agencies, or production environments
• Southeast Asia or international market exposure

Personal Attributes

• Strong brand instinct
• Structured thinker
• Commercially minded
• Calm under pressure
• Highly organized
• Detail-oriented
• Proactive and self-directed
• Strong communicator
• Able to manage multiple moving projects simultaneously
• Comfortable working closely with founders and senior stakeholders

Why this role is different?

• This is not a traditional corporate marketing role.
• The portfolio spans hospitality, architecture, culture, food, wellness, events, and experiential design. The work moves across strategy, storytelling, launches, activations, partnerships, and real-world operational coordination.
• The right person enjoys building things, solving problems, working closely with founders, and helping ambitious projects move forward in real time.