Social Media Manager

Job Summary: We're recruiting a creative and dependable Social Media and Marketing Virtual Assistant to help establish our brand's social media presence from the very start. You'll bring our content ideas to life as engaging short-form videos and posts, publish them regularly, and keep our online community active. We're looking for someone who can take a creative direction and make it their own, with a thoughtful approach to health and wellness content. Key Responsibilities: Develop short-form videos, reels, and graphic posts from the content direction and ideas we share

• Edit raw photos and videos into polished, on-brand social content
• Design thumbnails, cover images, and visual assets in line with our brand style
• Schedule and publish content regularly across our social media platforms
• Write clear, engaging captions and relevant hashtags for each post
• Monitor and answer comments and messages to strengthen community engagement
• Help keep incoming inquiries and leads from social media and the website organized
• Review basic content performance and recommend improvements to broaden reach
• Maintain a tidy content calendar and library of published assets
• Mandatory Skills: Demonstrated experience creating short-form video content (Reels, TikTok, Shorts)
• Skilled with design and editing tools such as Canva, CapCut, or similar
• Experience managing and posting to business social media accounts
• Good visual sense for layout, color, and brand consistency
• Excellent written English for captions and audience replies
• Ability to work from a creative brief and turn ideas into finished content
• Self-motivated, accurate, and capable of working unsupervised
• Strong communication skills and receptiveness to feedback
• Preferred Skills: Experience creating content in the health and wellness space
• Experience growing a social media presence from zero for a new or small brand
• Knowledge of social media scheduling tools such as Meta Business Suite or similar
• Basic understanding of social media analytics and engagement strategy
• Experience managing lead follow-ups or inquiries
• Sensitivity and professionalism with wellness-related topics

Why Join Us: This is an opportunity to shape a brand's social media presence right from the beginning and see your creative work make a genuine difference. You'll work hand in hand with a founder who has a clear vision and welcomes your ideas. If you love making content that connects with people, we want to hear from you.