Digital Marketer

Job Description: We are looking for a creative, analytical, and results-driven Digital Marketer to develop and execute digital marketing strategies that increase brand awareness, online engagement, website and marketplace traffic, customer acquisition, and sales. The role will support the company's overall digital presence across Facebook, Instagram, TikTok, e-commerce platforms, and other relevant digital channels. The ideal candidate understands both creative marketing and performance-driven strategies and can turn digital campaigns into measurable business results. You will work closely with the E-Commerce, Creative, Content, Sales, Affiliate, and Marketing Teams to develop campaigns that support brand growth and sales objectives. Key Responsibilities:1. Digital Marketing Strategy

Develop and execute digital marketing strategies aligned with company sales and marketing objectives. Plan and implement digital campaigns for brand awareness, engagement, traffic, lead generation, customer acquisition, and sales conversion. Identify appropriate digital channels, audiences, content, and campaign strategies for different products and target markets. Develop strategies for both customer acquisition and customer retention. Monitor digital marketing trends and recommend new opportunities for growth.2. Social Media Marketing

Manage and support the company's digital presence across Facebook, Instagram, TikTok, and other relevant platforms. Develop social media strategies that increase reach, engagement, followers, brand awareness, and customer interaction. Coordinate with the Content and Creative Teams regarding content calendars, campaigns, promotions, and product launches. Identify high-performing content and recommend strategies to improve engagement and reach. Monitor comments, customer reactions, trends, and audience behavior for marketing insights. Stay updated on relevant social media trends, formats, and platform features.3. Paid Advertising

Plan, implement, monitor, and optimize digital advertising campaigns. Manage or coordinate paid campaigns through platforms such as: Meta Ads / Facebook AdsInstagram AdsTik

Tok AdsGoogle Ads, where applicable

Assist in audience targeting, campaign setup, budget allocation, creative testing, and performance optimization. Monitor advertising performance and recommend adjustments based on campaign results. Work with the Creative Team to develop effective advertising materials. Ensure advertising campaigns are aligned with company objectives and approved budgets.4. E-Commerce Marketing

Develop digital marketing strategies to support online sales and e-commerce growth. Coordinate with the E-Commerce Team regarding product launches, promotions, discounts, bundles, and priority products. Support marketing campaigns for platforms such as: ShopeeLazadaTikTok Shop

Facebook Marketplace

Shopify / Independent E-Commerce Stores

Identify opportunities to increase product visibility, traffic, conversion, and sales. Monitor customer behavior and identify opportunities to improve the online purchasing journey. Coordinate promotional campaigns across social media and e-commerce platforms.5. Content & Campaign Planning

Develop marketing concepts, campaign ideas, and promotional strategies. Work with the Creative and Content Teams to produce engaging digital materials. Provide marketing briefs for: Social media posts

Short-form videos

Product promotions

Advertisements

Product launches

Seasonal campaigns

Sales events

Recommend effective content themes, hooks, captions, CTAs, and promotional messaging. Ensure marketing content is aligned with the company's brand identity and target audience.6. Influencer, Affiliate & Partnership Marketing

Coordinate with the Affiliate and Influencer Teams to support digital marketing campaigns. Identify opportunities to leverage creators, affiliates, and user-generated content. Monitor performance of affiliate and influencer campaigns where applicable. Identify high-performing creators and content that can be used for broader marketing campaigns. Assist in developing campaigns involving creators, influencers, and brand partnerships.7. SEO & Online Visibility

Support basic SEO and search visibility strategies for company websites and online platforms. Conduct keyword and competitor research. Recommend improvements to website or product content to improve discoverability. Optimize relevant digital content, product descriptions, titles, and other online materials. Monitor website and search performance where applicable.8. Market & Competitor Research

Monitor competitors' digital marketing activities, advertisements, content, promotions, and campaigns. Research customer preferences, online behavior, and market trends. Identify emerging digital marketing trends and opportunities. Analyze competitor products, pricing, promotions, messaging, and digital presence. Recommend new marketing strategies, campaign concepts, and promotional opportunities.9. Performance Monitoring & Analytics

Monitor digital marketing performance across relevant platforms. Track key metrics such as: ReachImpressionsEngagementEngagement Rate

Website Traffic

Click-Through Rate

CPCCPMConversion RateLeadsAdd-to-CartPurchasesSales Revenue

ROASCustomer Acquisition Cost

Prepare regular digital marketing reports. Analyze campaign results and identify areas for improvement. Provide actionable recommendations based on data. Explain what worked, what did not work, why performance changed, and what should be done next.10. Campaign & Promotion Management

Support the planning and execution of monthly, seasonal, and promotional campaigns. Coordinate digital campaigns for major sales events, product launches, holidays, and company promotions. Work with E-Commerce, Sales, Creative, and Merchandising Teams to ensure campaign execution is aligned. Monitor campaign timelines, deliverables, and marketing materials. Ensure consistent messaging across digital channels.11. Cross-Functional Collaboration

• Work closely with:E-Commerce Team – online sales, product availability, promotions, and marketplace performance
• Creative Team – graphics, videos, advertisements, and campaign materials
• Content Team – social media content, captions, and short-form videos
• Sales Team – customer feedback, inquiries, and conversion opportunities
• Affiliate Team – creators, affiliates, and promotional content
• Management – campaign performance, marketing strategies, and business objectives

Qualifications: Bachelor's degree in Marketing, Digital Marketing, Advertising, Business, Communications, E-Commerce, or a related field is preferred.1–2 years of experience in digital marketing, social media marketing, e-commerce marketing, or a related field is preferred. Experience in e-commerce, retail, consumer products, or online brands is an advantage. Knowledge of Meta Ads, TikTok Ads, Google Ads, and other digital advertising platforms is preferred. Understanding of social media marketing, paid advertising, content marketing, and e-commerce marketing. Strong analytical and problem-solving skills. Basic understanding of digital marketing metrics and analytics. Proficient in Microsoft Excel or Google Sheets. Good communication, coordination, and project management skills. Creative, proactive, and willing to learn new digital marketing tools and platforms. Able to work in a fast-paced, target-driven e-commerce environment. Preferred Experience: Experience in the following areas is an advantage:E-commerce / Online Retail

Consumer Goods

• Apparel / Fashion
• Tumblers / Drinkware

Office Supplies

Packaging Products

Digital Printing

Social Media Marketing

Paid Advertising

Influencer / Affiliate Marketing

Marketplace Marketing

Experience with Shopee, Lazada, TikTok Shop, Facebook Marketplace, Shopify, Meta Ads Manager, TikTok Ads Manager, Google Analytics, Google Ads, Canva, or other digital marketing tools is a plus. Preferred Skills: Digital Marketing | Social Media Marketing | E-Commerce Marketing | Meta Ads | Facebook Ads | Instagram Marketing | TikTok Marketing | Paid Advertising | Content Marketing | Campaign Management | Performance Marketing | SEO | Google Ads | Audience Targeting | Customer Acquisition | Conversion Optimization | Affiliate Marketing | Influencer Marketing | Marketing Analytics | Market Research | Brand Awareness