DIGITAL PRODUCT CONTENT SPECIALIST (MID SHIFT) - SBA

We are looking for a Digital Product Content Author to join our Digital Customer Experience team. In this role, you will be responsible for creating, reviewing, and enriching B2B product content within our Content Product Information Management (cPIM) system. You will work closely with product managers and portfolio stakeholders to transform information from brochures, specification sheets, technical documents, and other product materials into complete, accurate, customer-facing, and publish-ready Product Detail Pages (PDPs). You will also leverage AI-powered content generation tools to improve the efficiency of content creation and address content gaps. However, you will be responsible for carefully reviewing and validating AI-generated content to ensure factual and technical accuracy, appropriate tone, grammar, and brand consistency. The successful candidate should be comfortable working independently, managing multiple assignments, communicating with stakeholders, and providing regular progress updates to the Digital Product Catalog Manager.

Key Responsibilities

Review existing product records in the Content Product Information Management (cPIM) system and identify content gaps, including missing descriptions, specifications, features, and benefits. Use AI content-generation tools, such as Writer

AI, to create draft content using brochures, specification sheets, product documentation, and other source materials. Create product detail page content from scratch when source information is limited. Enrich product records with complete, accurate, and SEO-friendly content following established content best practices. Review and validate all AI-generated content for factual accuracy, technical correctness, grammar, brand voice, and overall quality. Cross-reference AI-generated content against source documents and identify discrepancies or inaccuracies. Ensure product detail page content meets established guidelines before submission for publishing. Work closely with product managers and portfolio stakeholders to obtain missing product information and clarify requirements. Act as a reliable point of contact for questions regarding content status, requirements, and clarifications. Escalate blockers, ambiguities, or issues to the Digital Product Catalog Manager when necessary. Track assigned content projects and provide regular daily or weekly progress updates, as required. Maintain project trackers and dashboards with accurate and updated information. Support content sprint planning, product backlog prioritization, and timeline estimation. Follow established workflows, work instructions, and content standards. Identify opportunities to improve content processes, templates, and workflows based on hands-on experience.

Qualifications

Education

Bachelor’s degree in Marketing, Communications, Journalism, Information Technology, Business, or a related field. Certification or coursework in digital marketing, content strategy, or product information management is preferred. Experience1–3 years of relevant experience for P2-level candidates.3–5 years of relevant experience for P3-level candidates. Experience in B2B content writing, product copywriting, or product information management. Experience reading technical product materials, such as brochures and datasheets, and translating technical information into customer-facing product content. Experience working with AI content-generation tools and validating AI-generated output. Demonstrated ability to work independently with minimal supervision. Strong time management skills with the ability to manage multiple product assignments simultaneously. Experience creating status reports and tracking project progress. Technical Skills & Knowledge

Familiarity with Content Management Systems (CMS) or Product Information Management (PIM) platforms. Experience with cPIM / Inriver is a strong advantage. Understanding of B2B product content best practices, including: Product Detail Pages

Product features and

benefits

Technical specifications

Basic understanding of Search Engine Optimization (SEO) principles as applied to product content. Proficiency in Microsoft Excel, PowerPoint, and Word. Working knowledge of AI writing and content-generation tools. Key Competencies

We are looking for candidates who demonstrate: Effective communication

Self-directed execution

Strong attention to detail

Time management

Proactive reporting

Planning and organization

Stakeholder collaboration

Adaptability

What You Can Expect

Work within a Digital Customer Experience function supporting B2B digital product content. Opportunity to work with AI-powered content-generation tools. Exposure to product information management and digital product content. Collaboration with product managers and portfolio stakeholders.A role that combines content creation, technical information analysis, quality assurance, and stakeholder coordination. No international or interstate travel required. No special physical requirements.