Social Media Specialist / Officer

📣 WE’RE HIRING!SOCIAL MEDIA SPECIALIST / OFFICER📍 Location: BGC, Taguig🏢 Work Arrangement: Fully Onsite

Are you a social media strategist who knows how to turn content, data, and audience insights into measurable growth? We’re looking for an experienced Social Media Specialist / Officer who will take the lead in growing our digital presence, increasing engagement, reaching the right audience, and promoting our products, store activities, and upcoming events. This role is ideal for someone who understands that effective social media is more than simply posting content — it’s about knowing the audience, analyzing performance, and continuously improving the strategy.📱

KEY RESPONSIBILITIES

• Social Media Strategy & Growth
• Develop and implement social media strategies to increase reach, followers, engagement, and overall brand awareness
• Identify and target the appropriate audiences for our products, events, and campaigns
• Stay updated on social media trends, platform algorithms, and emerging content formats
• Develop strategies to expand our audience and strengthen our online presence📊 Social Media Analytics & Performance
• Monitor and analyze social media performance using relevant analytics and insights
• Track key metrics such as reach, impressions, engagement, audience growth, and conversions
• Identify trends and audience behavior to determine what content works and what needs improvement
• Prepare regular performance reports and provide actionable recommendations based on data
• Continuously test and optimize content and campaigns to improve results🎨 Content Creation & Management
• Lead the planning and creation of engaging content for our social media platforms
• Develop concepts for product promotions, events, campaigns, announcements, reels, stories, and other digital content
• Ensure that content is aligned with our brand, marketing objectives, and target audience
• Coordinate with the team to obtain product information, event details, photos, and other materials needed for content📅 Content Calendar & Campaign Planning
• Develop and manage a structured monthly and weekly content calendar
• Plan content around product launches, promotions, seasonal campaigns, and upcoming events
• Ensure timely and consistent posting across all relevant platforms
• Coordinate social media activities with our overall marketing and promotional plans💬 Audience Engagement
• Monitor comments, messages, and interactions across our platforms
• Develop initiatives that encourage meaningful audience engagement

Understand audience feedback and use insights to improve our content and marketing approach✅ QUALIFICATIONS3+ years of proven experience in Social Media Management, Digital Marketing, or a related field is REQUIREDStrong background in social media strategy, analytics, audience growth, and engagement

• Demonstrated experience managing and growing social media accounts
• Strong understanding of social media analytics and performance metrics
• Ability to translate data and insights into actionable marketing strategies
• Experience creating or managing Reels, short-form videos, graphics, stories, and other social media content
• Strong understanding of current social media trends and platform algorithms
• Excellent organizational and communication skills
• Creative, proactive, analytical, and highly detail-oriented
• Able to manage multiple campaigns, promotions, and deadlines simultaneously
• Willing and able to work fully onsite in BGC, Taguig