Social Media Specialist

About the Role We are looking for a creative and highly engaged Social Media Specialist who understands gaming culture, online communities, and digital trends. The ideal candidate is passionate about video games, skilled in content creation, and experienced in growing and managing social media communities across multiple platforms. You will be responsible for building brand awareness, increasing audience engagement, supporting game launches, and maintaining an active online presence for our games and community. Key Responsibilities: Campaign Management Plan and execute social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others Develop content calendars aligned with client objectives, product launches, and key milestones Monitor campaign performance and optimize in real time to improve results Manage cross-channel campaigns from briefing through reporting Content Creation & Visual Production Write engaging captions and ad copy tailored to each platform and target audience Design and edit social media assets using Adobe Photoshop, Illustrator, and Canva Assist in coordinating photoshoots, from concept development to shot lists and execution Work with Senior Multimedia Artists to ensure high-quality visual output Paid Advertising Set up, manage, and optimize campaigns using Meta Ads Manager (Facebook & Instagram) and Google Ads Monitor budgets and performance, optimizing for reach, engagement, or conversions Conduct A/B testing on creatives and copy to improve campaign effectiveness Deliver clear and concise performance reports for clients Social Media Management Handle day-to-day posting, scheduling, and community engagement for client accounts Monitor and respond to comments, messages, and mentions as needed. Maintain consistent brand presence and alignment across all platforms Stay updated on platform trends, features, and emerging content formats, especially short-form video Reporting & Strategy Prepare weekly and monthly reports covering reach, engagement, conversions, and ad performance Translate data into actionable insights and strategic recommendations for clients Proactively identify issues and propose solutions Perform tasks or responsibilities as may be assigned by the Management and Department Head.