Digital Marketing Specialist – Meta & TikTok Lead Generation

You will own measurable lead-generation results from Meta/Facebook and TikTok paid campaigns, with emphasis on qualified inquiries and conversion to sales opportunities—not just reach or engagement. Key responsibilities

Plan, launch, monitor and optimize Meta/Facebook and TikTok advertising campaigns. Build audiences, lead forms and testing plans; coordinate creatives and landing-page improvements. Track and improve qualified lead rate, cost per qualified lead, appointment/store-visit rate, Lead-to-Opportunity conversion rate and ad account health. Monitor budget pacing, pixels/events, attribution and campaign quality; troubleshoot issues. Work with sales and marketing to assess lead quality and report weekly results, findings and next actions. About you

Hands-on experience using Meta Ads Manager and/or TikTok Ads Manager for lead generation. Evidence of campaign setup, optimization, testing, reporting and measurable outcomes. Strong numerical judgment and ability to explain why campaign performance changed. Able to work full-time and onsite in Mexico, Pampanga.