Social Media & Brand Operations Specialist

Manage daily content operations for Arion Play on mainstream Philippine platforms (Facebook, TikTok, Instagram), including content planning and execution. Create localized content tailored to Philippine culture, leveraging platform trends, holidays, and local user interests. Track performance metrics and provide regular analysis reports to optimize content strategy.

Key responsibilities

• Manage daily content operations for Arion Play on mainstream Philippine platforms (Facebook, TikTok, Instagram), including content planning and execution
• Create localized content (graphics, short videos, live streams) tailored to Philippine culture, leveraging platform trends, holidays, and local user interests
• Manage daily interactions (comments, DMs) and organize user engagement activities
• Track performance metrics (impressions, engagement rate, follower growth, CTR) and provide regular analysis reports to optimize content strategy
• Assist in developing brand communication strategies for the Philippine market to ensure consistent brand image across all touchpoints
• Plan and execute brand campaigns, including online topic marketing, KOL/KOC collaborations, and user word-of-mouth promotion
• Identify and maintain relationships with local KOLs, influencers, and content creators to drive content partnerships
• Monitor brand sentiment, handle negative feedback promptly, and maintain platform reputation
• Promote platform events (recharge, VIP, holidays) via social media to boost exposure and participation
• Plan social-exclusive interactive events (giveaways, challenges, user sharing) to drive user acquisition and new registrations

About you

Experience: 2–4 years in social media, brand, or content operations. Experience managing FB/TikTok/IG accounts in the PH market with demonstrable results is preferred. KOL collaboration experience is a plus. Background in online gaming, entertainment, e-commerce, or FMCG is preferred. Skills: Familiarity with content algorithms, operational rules, and promotion tools on FB, TikTok, and Instagram. Strong content planning and copywriting skills. Basic data analysis skills. Video shooting/editing skills are a plus. Language: Native/Fluent Filipino (Tagalog) for local content creation. Fluent English for communication. Mandarin communication skills (Required) for reporting and collaboration with the Chinese team. Soft Skills: Passionate about social media and trends. Creative thinking with strong execution. Adaptable to fast-paced environments.