Meta Ads Virtual Assistant

Job Summary: We need a results-driven Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local, service-based business. You'll set up campaigns from scratch, turn our photos and videos into high-performing ads, and watch results closely every day to drive quality leads within our service area. The right fit combines hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner. Key Responsibilities: Build and launch Meta (Facebook and Instagram) lead-generation campaigns, including campaign structure, audiences, and tracking setup

• Put together ad creatives (images, videos, and copy) from content supplied by the business
• Set up local and radius-based targeting to reach customers within the service area
• Check campaign performance daily and move quickly on issues or opportunities
• Analyze results and make data-driven changes to targeting, budget allocation, and creative
• Test ad variations to improve cost per lead and lead quality
• Keep up with Meta platform updates, policy changes, and best practices
• Prepare end-of-day or weekly performance reports that explain results in plain, easy-to-follow language
• Suggest new campaign ideas and strategies to increase lead volume
• Mandatory Skills: Proven hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram)
• Strong background running lead-generation campaigns, including Meta Lead Forms and/or website conversion campaigns
• Solid understanding of local and radius targeting, audience building, and budget optimization
• Working knowledge of Meta Ads Manager, Meta Pixel, and Conversions API setup
• Ability to create or assemble ad creatives using tools such as Canva or similar
• Strong analytical skills and the ability to interpret metrics such as CPL, CTR, CPM, and conversion rates
• Ability to explain campaign performance in simple, non-technical terms
• Consistent, detail-focused, and able to self-manage
• Strong written and verbal communication skills
• Preferred Skills: Google Ads experience (Search and/or Local Services Ads)
• Prior experience advertising for local, service-based businesses (home services, contractors, trades, or similar)
• Experience with basic video editing tools such as CapCut
• Familiarity with CRM or lead-tracking tools to follow leads from ad to booked job
• Meta Blueprint or Google Ads certification
• Ability to manage several campaigns at once

Why Join Us: Join a growing local business where your work directly brings in new customers and real, measurable results. You'll own our paid advertising from the first day, with room to test ideas and shape our strategy. We value clear communication, initiative, and people who take pride in watching their campaigns perform.