WFH Email Marketing Specialist (HubSpot)

Our client is seeking an Email Marketing Specialist (HubSpot) to manage digital marketing activities, content creation, and marketing communications to support lead generation, brand awareness, and customer engagement. In this role, you will manage weekly email marketing campaigns, maintain HubSpot CRM data, create social media content, develop digital marketing collateral, and provide regular reporting on marketing activities and outcomes.

Key responsibilities

• Create, schedule, and distribute weekly Electronic Direct Mail (EDM) campaigns; develop compelling email copy and marketing content aligned with company objectives; design EDM layouts and graphics using Canva; maintain subscriber databases, segmentation lists, and implement improvements based on campaign analytics
• Manage and maintain the HubSpot CRM by updating contact records, company profiles, deals, and marketing lists; build and manage marketing automation workflows; track lead generation and customer engagement while generating regular sales and marketing performance reports
• Create and schedule engaging content across social media channels according to content calendars; write creative copy and captions; design visual assets in Canva; monitor engagement, respond to comments, and recommend optimization strategies
• Create digital brochures, product sheets, presentations, and promotional materials in Canva aligning with company branding guidelines; maintain brand consistency across all marketing communications; produce content supporting product launches, campaigns, and business development initiatives
• Manage and track marketing tasks and project deliverables; maintain content libraries and digital assets; prepare weekly and monthly activity reports; monitor campaign performance and coordinate with internal stakeholders to ensure timely project delivery

About you

• Minimum 2 years of experience in digital marketing, content creation, or marketing coordination
• Proven experience managing and maintaining HubSpot CRM and marketing automation workflows
• Hands-on experience creating EDM campaigns and writing email marketing copy
• Strong graphic design skills using Canva for visual assets and collateral creation
• Demonstrated experience managing social media platforms, creating content calendars, and tracking performance metrics
• Excellent written and verbal communication skills with strong organizational and project management abilities
• Proficiency in Microsoft Office applications and the ability to manage multiple priorities to meet deadlines