Marketing Coordinator [100% WFH]

Overview: We are looking for a Marketing Coordinator to support marketing, lead generation, CRM management, and client engagement initiatives. The role will handle social media, newsletters, case studies, PR coordination, HubSpot campaigns, CRM segmentation, events, and lead tracking. Responsibilities:

• Coordinate and Post Social Content○ Prep copy and assets based on marketing calendar○ Post on Instagram and LinkedIn and ensure alignment with brand messaging and engagement goals.
• Build Case Studies○ Collect all necessary information and assets.○ Write copy and coordinate with designers to build visually appealing, data-driven decks for case studies that highlight our work and approach.
• Coordinate Newsletters○ Collect all required assets to design campaigns in Hubspot, and keep audience lists updated.○ Manage A/B testing and segmentation.○ Analyze newsletter performance and share actionable insights with the sales Team
• CRM Management and Segmentation○ Database Maintenance and Contact Updates■ Keep all CRM contacts updated with accurate emails, location, LinkedIn profiles, and company information.■ Tag contacts properly based on our insights, ensuring that each iscategorized for effective outreach.○ Ongoing Segmentation and Nurturing■ Conduct quarterly check-ins to verify company information and share relevant data with contact owners.■ Ensure contacts receive outreach at least every 60 days, with valuable content to keep Six

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Six top of mind.■ Maintain accurate project tagging in the pipeline to ensure key stakeholders are associated with the right projects.

• PR Coordination○ Keep PR tracker up to date with new project information○ Ensure our PR team has all of the information they need for each project we are covering whether it’s a company feature, award submission, or new project delivery
• Wiredrive Management○ Keep Wiredrive content is updated with latest projects, organized and clean, with no duplicates.○ Ensure videos are tagged accurately and titled correctly to streamline access.
• Hubspot Campaigns○ Create cold outreach drip campaigns targeting brands that align with our Aesthetic.○ Share new work, campaigns, and potential brands with our cold outreach partnerfor further engagement.
• Lead Ingestion and Bidding Analytics○ Add rep leads to the CRM with accurate data and update as necessary.○ Draft project overview emails for directors when we shortlist a job and share withthem○ Research potential clients from rep leads we aren’t in direct contact with, settingup follow-up campaigns to stay top of mind if not shortlisted.
• Event Coordination○ Assist in organizing and promoting both internal and external events we attend orhost, ensuring they generate leads and engage clients effectively.
• Lead Gen Analytics○ Track lead gen activities and report on what’s working versus what isn’t.○ Provide data-driven insights to guide future strategies.
• Client Hospitality○ Contribute to project gift ideas, merch, customized project hospitality and clientoutings.○ Proactively execute new merch, gift, or event coordination based on marketingcalendar○ Support production in providing top-notch client hospitality as needed. Results

Social Media Presence: Consistently engaging social media posts on Instagram and LinkedIn that attract new leads and boost brand recognition. Case Studies: Compelling case studies that showcase our value, helping drive client interest and support sales pitches. Email Marketing: Targeted newsletters and optimized email campaigns that increase open and click engagement and provide actionable insights for sales follow-up.CRM Management: A clean, segmented, and up-to-date CRM that enhances outreacheffectiveness and strengthens client relationships. Wiredrive Content: An organized Wiredrive library that provides easy access to tagged and titled assets for impactful client presentations. Marketing Outreach: Effective drip campaigns that introduce Six

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Six to potential brands and create new lead opportunities. Client Experience: Thoughtful, personalized hospitality that strengthens client relationships and encourages repeat business. Lead Tracking: Accurate lead ingestion and follow-up scheduling that keep us top-of-mind withpotential clients