Performance Marketing & Digital Growth Manager

Job Summary: The Performance Marketing & Digital Growth Manager is responsible for developing, implementing, and continuously optimizing the Company's digital acquisition, discoverability, and conversion ecosystem in support of business growth and revenue objectives. The role leads the organization's SEO, AI discoverability, website conversion architecture, CRM and lead nurturing systems, performance marketing programs, analytics infrastructure, and digital customer journey optimization. Working closely with Sales, Brokers, Creative, External Agencies, and Executive Management, the position ensures that digital investments translate into measurable improvements in lead quality, conversion efficiency, customer acquisition, and cash sales performance. The position serves as the digital growth architect supporting the Company's Trust-Led Conversion System and long-term marketing transformation agenda.DUTIES AND RESPONSIBILITIES:Digital Growth Strategy & Performance Marketing Leadership (25%)Develop and execute annual digital growth strategies aligned with corporate revenue targets. Lead digital acquisition planning across paid, organic, owned, and earned channels. Develop channel strategies for Batangas and CDO products. Allocate and optimize digital marketing budgets. Establish KPIs for traffic, leads, conversion, cost-per-lead, cost-per-acquisition, and return on marketing investment. Present digital performance reviews and recommendations to management.SEO, AI Discoverability & Search Visibility Management (20%)Lead implementation of the Company’s SEO roadmap. Build organic search authority across all projects and brands. Develop AI-search visibility strategies for Chat

GPT, Gemini, Perplexity and emerging answer engines. Manage keyword strategy, content clustering, schema implementation, local SEO, and technical SEO initiatives. Coordinate with SEO agencies and web developers. Monitor search rankings, domain authority, organic traffic growth, and discoverability metrics. This directly supports the strategic priority of moving from rented visibility to owned discoverability infrastructure. Website Conversion & Digital Experience Management (15%)Own the website as the organization’s primary digital conversion platform. Lead website redevelopment and continuous optimization initiatives. Improve landing pages, lead capture mechanisms, user journeys, and conversion flows. Implement trust-building assets including testimonials, virtual tours, proof points, FAQs, and educational content. Coordinate UX, UI, technical development, and content updates. Monitor website conversion performance and customer behavior analytics. Supports Website Redevelopment and Trust Infrastructure priorities.CRM, Lead Nurturing & Conversion Systems (15%)Lead CRM deployment and management. Develop lead scoring frameworks. Implement automated nurturing workflows. Establish structured follow-up journeys and retargeting systems. Work closely with Sales to improve lead qualification and conversion efficiency. Monitor funnel performance from inquiry to reservation. Directly aligned with the High-Conversion Sales Engine pillar. Digital Analytics, Reporting & Revenue Intelligence (10%)Build and maintain marketing dashboards. Track channel attribution and conversion performance. Analyze customer journeys and drop-off points. Monitor digital ROI and sales contribution. Provide actionable recommendations to improve efficiency and revenue outcomes. Generate executive-level performance reports. Agency, Vendor & Stakeholder Management (10%)Manage SEO, web development, media buying, automation, CRM, and analytics vendors. Lead performance reviews with agencies. Ensure deliverables align with business objectives and timelines. Collaborate with Marketing, Sales, IT, Operations, Hotel, and External Partners. Team Leadership & Capability Building (5%)Supervise Digital Marketing Officers, Content Specialists, and external agency resources. Establish performance objectives and development plans. Drive adoption of AI-enabled marketing tools and best practices. Build digital marketing competencies across the organization.