Digital Marketing Specialist (SaaS)

About Core Practice Pty Ltd. Our Digital Marketing practice helps organization build strong online presence, connect with their target audiences, and achieve measurable growth through innovative digital strategies. We combine data-driven insights, creative storytelling, technology, and industry best practices to deliver impactful marketing solutions across digital channels. Our team works collaboratively to improve brand visibility, customer engagement, lead generation, and business performance.

Job Overview

We are seeking a results-driven Digital Marketing Specialist with experience in B2B and SaaS marketing to help develop, execute, and optimize our digital marketing strategy. This role will be responsible for helping document our marketing strategy, working with the marketing team to execute campaigns, improving our digital presence, and creating measurable growth through qualified lead generation. The ideal candidate will have experience marketing technology solutions, SaaS products, or complex B2B services, with a strong understanding of digital channels, customer journeys, demand generation, and performance reporting.

Key Responsibilities

Develop and execute B2B digital marketing strategies aligned with business growth objectives. Support the creation and documentation of the overall marketing strategy, including target markets, buyer personas, positioning, channels, campaigns, and measurement frameworks. Plan, manage, and optimize demand generation campaigns to increase qualified leads and pipeline opportunities. Manage digital marketing channels including SEO, SEM, paid advertising, email marketing, content marketing, social media, and website optimization. Develop campaigns targeting B2B audiences and understand the longer customer decision-making journey. Create and optimize content including website pages, blogs, case studies, whitepapers, newsletters, and sales enablement materials. Manage marketing automation, lead nurturing, and customer lifecycle campaigns. Work closely with sales teams to improve lead quality, conversion rates, and marketing-to-sales alignment. Monitor campaign performance and provide regular reporting to leadership on marketing activities, lead generation, conversion rates, and ROI.Analyze customer behavior, campaign data, and market insights to identify growth opportunities. Support webinars, conferences, industry events, and other lead generation activities. Manage external agencies, suppliers, and marketing partners where required. Stay current with SaaS marketing trends, digital technologies, and B2B demand generation practices. Required Skills and

Qualifications

Proven experience in digital marketing, preferably within a B2B SaaS, technology, software, or professional services environment. Experience developing and executing digital marketing strategies focused on lead generation and revenue growth. Strong understanding of B2B buyer journeys, demand generation, and pipeline marketing. Experience marketing SaaS products, technology solutions, or subscription-based services is highly desirable. Strong knowledge of SEO, SEM, paid media, content marketing, email marketing, and marketing analytics. Experience using marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, CRM systems, and marketing automation platforms. Ability to analyze marketing performance data and translate insights into business actions. Strong written and verbal communication skills with the ability to create compelling B2B marketing content. Ability to work collaboratively with sales, product, and leadership teams. Strong project management skills with the ability to manage multiple priorities. Preferred

Qualifications

Experience with SaaS marketing metrics such as MQLs, SQLs, pipeline contribution, customer acquisition cost (CAC), and conversion rates. Experience with CRM platforms such as HubSpot, Salesforce, or similar systems. Experience creating B2B content strategies and sales enablement materials. Experience managing webinars, conferences, and industry events.