Digital Marketing Specialist

Responsible for developing and executing digital marketing strategies and demand generation initiatives for Interphil Products. The role manages digital campaigns, content, online channels, and marketing activities to strengthen brand awareness, customer engagement, product demand, and business growth. Works closely with Sales, Marketing, Supply Chain, and Manufacturing teams to align marketing activities with business objectives.

Key Responsibilities

Develop and implement digital marketing strategies and demand generation programs for Interphil Branded Products. Plan, execute, and monitor digital marketing campaigns across relevant online platforms and channels. Develop engaging and relevant digital content, promotional materials, and marketing communications aligned with brand and business objectives. Manage and optimize social media and other digital channels to increase brand awareness, engagement, and product visibility. Monitor digital campaign performance, customer engagement, traffic, leads, conversions, and other relevant marketing metrics. Analyze market, customer, and digital performance data and translate insights into actionable marketing strategies. Coordinate with Sales and Marketing teams in developing promotional campaigns and initiatives that support revenue and profitability targets. Support the development of marketing forecasts and demand assumptions based on campaign plans, historical performance, market trends, and customer insights. Collaborate with Supply Chain, Logistics/Purchasing, and Manufacturing teams to ensure marketing activities are aligned with product availability and supply requirements. Develop and maintain marketing dashboards, reports, calendars, and other tools for tracking campaign and business performance. Support the launch and digital marketing activities of new products and new markets. Coordinate with external agencies, suppliers, influencers, media partners, and other business partners as needed. Recommend opportunities to improve digital presence, customer engagement, campaign effectiveness, and overall marketing ROI.Assist in market research, competitor monitoring, and identification of emerging digital and consumer trends. Perform other related duties and assignments as may be required by the immediate superior.

Qualifications

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or other related field. Experience

At least 2–3 years of relevant experience in Digital Marketing, Consumer Marketing, Brand Marketing, Social Media Marketing, or related field. Experience in Pharmaceutical, Healthcare, Food, Cosmetics, FMCG, or consumer products is preferred. Experience in managing digital campaigns and social media platforms is highly desirable. Skills & Competencies

Strong knowledge of digital marketing strategies, social media, content marketing, and online campaign management. Proficient in Microsoft Excel and PowerPoint. Knowledge of digital marketing analytics and performance measurement. Strong analytical and problem-solving skills with the ability to interpret marketing data and trends. Strong communication, presentation, and interpersonal skills. Creative, proactive, and results-oriented. Excellent organizational skills and attention to detail. Ability to manage multiple projects and deadlines in a fast-paced environment. Strong business acumen and understanding of customer behavior. Ability to work collaboratively with cross-functional teams and external partners. Self-motivated, resourceful, and willing to take initiative. Knowledge

Digital Marketing Strategy

Social Media Marketing

Content Marketing

Digital Campaign Management

Consumer and Market Insights

Marketing Analytics and Performance Measurement

• Basic SEO/SEM concepts
• Basic e-commerce and online customer engagement

Brand and Product Marketing

Basic Project Management

• Basic GMP (Good Manufacturing Practices)
• Basic understanding of ISO 9001Basic EHS (Environmental, Health & Safety)

Customer Service Excellence

Basic Quality Management System (QMS) concepts