Marketing Officer

The Marketing Officer will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This position requires a marketing professional with a proven track record of success in creating and implementing comprehensive marketing strategies.JOB DESCRIPTION:1. Strategic Planning:

• Develop and execute comprehensive marketing strategies aligned with overall business objectives.
• Conduct market research to identify trends, competitor activities, and opportunities for innovation.
• Define the brand message, tone of voice, and positioning to effectively communicate with the target audience.2. Campaign Planning and Execution:
• Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
• Collaborate with Multimedia Designers to ensure marketing collateral and content align with brand messaging and guidelines.3. Brand Management:
• Uphold and strengthen the company's brand identity across all marketing efforts.
• Ensure consistency in messaging and visual elements in all marketing materials.4. Cross-Functional Collaboration:
• Work closely with sales, product development, and other departments to align marketing strategies with overall business goals.
• Collaborate with external agencies and partners to enhance marketing effectiveness.5. Data Analysis and Reporting:
• Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives.
• Generate regular reports to assess key performance indicators (KPIs) and adjust strategies accordingly.6. Budget Management:
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Monitor expenses and provide regular financial reports to senior leadership.7. Market Analysis and Reporting:
• Conduct market analysis and competitor research to identify opportunities and threats.
• Prepare regular reports on brand performance, campaign effectiveness, and customer engagement metrics.8. Partnerships and Collaborations:
• Identify and establish partnerships with influencers, brands, and organizations to expand the brand's reach.
• Negotiate and manage collaborations to create mutually beneficial marketing initiatives. Will be based in our BGC Taguig City office

Monday-Friday; 8am-6pm*Will be reporting directly to the VP for brands