Senior Digital Marketing Manager (Paid Media)

The Senior Digital Marketing Manager leads the planning, execution, and optimization of integrated marketing campaigns across digital and traditional channels. This role is responsible for end-to-end paid media execution on Meta Ads Manager (with CPAs implementation), TikTok Ads Manager, and Google Ads, ensuring campaigns achieve business objectives, maximize ROI, and are delivered on time and within budget. The position works closely with internal teams, agencies, and media partners to drive campaign performance through data-driven insights and continuous optimization. Key Responsibilities

Lead end-to-end setup, execution, and optimization of paid advertising campaigns across Meta, TikTok, and Google Ads. Develop and implement integrated media plans across digital, social, print, radio, and out-of-home (OOH) channels. Manage campaign execution, timelines, budgets, and coordination with internal teams, agencies, and vendors. Build and maintain strong relationships with media agencies and suppliers, including contract negotiation and performance evaluation. Monitor campaign performance, analyze key metrics (reach, engagement, conversions, ROI), and provide actionable recommendations. Manage campaign budgets, track expenses, and ensure accurate financial reporting. Prepare campaign reports, maintain documentation, and communicate results to stakeholders. Stay updated on digital marketing trends, emerging platforms, and industry best practices.