Paid Media Coordinator

Main purpose of the position: Provide day-to-day execution support across paid media channels, including campaign build-out, reporting, and creative asset preparation

• Position responsibilities and daily tasks: Build, launch, and QA campaigns across paid media channels following specs and direction provided by the manager
• Pull daily, weekly, and monthly performance data across paid media channels and flag anomalies or pacing issues to the manager
• Set up and traffic A/B tests as directed, ensuring correct test structure, naming conventions, and tracking
• Maintain advertising audiences in-platform using 1st and 3rd party data per manager direction
• Maintain affiliate calendar
• Maintain recurring reports that track the effectiveness of marketing campaigns
• Support setup and day-to-day monitoring of automated campaign types (e.g., Advantage+, Performance Max) under manager direction
• Support implementation and QA of marketing pixels, product feeds, and conversion tracking
• Source influencer assets for use in paid ads and coordinate cross-functionally with the Influencer relations team to confirm usage rights
• Monitor ads to identify top and underperforming creative and contribute to creative performance reporting shared with Brand Marketing stakeholders
• Create and maintain product sets across paid social platforms to power catalog-based ads
• Build campaign-specific landing pages as needed to support ad performance
• Maintain campaign trackers, naming conventions, and documentation so the wider team has an accurate view of what is live

What does a candidate need to demonstrate to perform this job successfully: Strong attention to detail and accuracy when working in ad platforms and maintaining reports

• Creative, imaginative and able to develop ideas quickly
• Personable and able to work cross-functionally with many different people and departments
• Dependable and responsive, comfortable following established processes and direction from a remote manager
• Passion for performance marketing and fashion
• Comfortable working with data and producing accurate, on-time reporting
• A strong eye for imagery and a sense for which visuals will perform well as paid ad creative
• Clear written and verbal English communication for day-to-day work with a US-based team
• Ability to manage a task list across time zones and communicate progress proactively
• Minimum candidate qualifications (years of experience, education level, technical skills, software, etc): Basic Microsoft Office/Excel skills
• Basic knowledge of marketing attribution platforms such as Google Analytics
• Familiarity with self-serve ad platforms (Meta Ads Manager, TikTok Ads, Snapchat Ads, Pinterest Ads, etc.)Professional written and verbal English proficiency

Preferred qualifications (years of experience, education level, technical skills, software, etc): Some experience in digital marketing, preferably in a similar role

Familiarity with managing product catalogs/feeds for paid social