Brand Manager

Are you a marketing professional who wants to do more than create campaigns? Do you want to own a brand, shape its direction, and directly contribute to its growth? We are looking for you! Join our growing team as our Brand Manager and be the champion for developing, implementing, and managing strategies that strengthen the company’s brand, increase customer awareness, and support business growth. This role ensures consistent brand positioning and messaging across all marketing channels, campaigns, products, branches, and customer touchpoints. What You'll Do: Develop and execute annual brand strategies and marketing plans aligned with company objectives. Establish and maintain clear brand positioning, identity, messaging, and visual standards. Plan and manage advertising, promotional, digital, social-media, public-relations, and in-branch campaigns. Prepare creative briefs and coordinate with internal teams, agencies, designers, content creators, and suppliers. Ensure all marketing materials and customer touchpoints follow approved brand guidelines. Conduct market research and monitor customer preferences, industry trends, and competitor activities. Analyze sales, campaign, customer, and market data to identify opportunities and recommend improvements. Develop product launches, seasonal promotions, partnerships, and customer-engagement initiatives. Manage the brand marketing budget and ensure resources are used effectively. Monitor campaign performance and prepare regular reports on results and return on investment. Work closely with sales, operations, product development, and teams to ensure effective campaign execution. Support the development of pricing, packaging, merchandising, and promotional strategies. Protect the company’s reputation and help manage brand-related issues or customer feedback. Maintain relationships with media partners, influencers, agencies, and other external stakeholders. Perform other brand and marketing duties assigned by management. To qualify, you must: Have a bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field. Have at least 3 years of experience in brand management, marketing, advertising, or a related role. Have an experience developing and executing integrated marketing campaigns. Have a strong understanding of branding, customer behavior, digital marketing, and market research. Have an experience managing budgets, agencies, suppliers, and multiple projects. Be proficiency in Microsoft Office, marketing analytics platforms, and project-management tools. Experience in F&B is an advantage. Work Details: Full on-site at Pasig City (near Bridgetowne)

Monday to Friday (weekends off)