Digital Marketing Specialist (Corporate Setting)

Are you a creative strategist with a passion for content and digital growth? We are looking for a Social Media Manager (Digital Marketing Specialist) based in BGC.In this role, you will lead the end-to-end development and execution of our digital footprint, creating compelling social media campaigns that drive brand awareness, audience engagement, and business conversions. Core

Responsibilities

Social Media Strategy: Build, implement, and manage our overall brand strategy across platforms including Meta (Facebook/Instagram), LinkedIn, TikTok, X, and YouTube. Content Creation & Planning: Manage a monthly social media content calendar. Write engaging copy and collaborate with visual designers/videographers to produce high-performing creative assets. Paid Media Management: Plan, launch, and optimize targeted digital ad campaigns (Meta Ads, Google Ads, LinkedIn Ads) within budget to achieve ROAS and conversion metrics. Community Engagement: Oversee active community management, ensuring prompt responses to inquiries, comments, and direct messages in alignment with our brand voice. Analytics & Performance Tracking: Monitor key metrics (reach, engagement rate, CTR, CPA) using native and third-party analytics tools (e.g., Meta Business Suite, Google Analytics). Provide actionable insights and optimization strategies in monthly reports. Qualifications &

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communication, Digital Media, or equivalent experience.3+ years of professional experience in social media management, brand marketing, or digital agency roles. Proven portfolio showcasing successful organic and paid digital campaign strategies. In-depth understanding of social media algorithms, SEO principles, paid advertising platforms, and content trends. Excellent copywriting capabilities with strong creative instincts. Proficiency with design/video tools (e.g., Canva, Adobe Creative Suite, CapCut) and analytics tools is a major plus.