WFH B2B Social Media & Lead Generation Specialist

Our client is seeking a proactive Social Media & Lead Generation Specialist to grow their social presence, create engaging B2B content, build industry connections, and generate qualified leads across Facebook, LinkedIn, and Instagram.

Schedule

Flexible, 20 work hours per week (Part-Time)

Responsibilities

Social Media Management

Build and manage the company's Facebook, LinkedIn, and Instagram presence. Develop and maintain a consistent social media strategy and content calendar. Create, design, schedule, and publish engaging content tailored to cabinetmakers, cabinetry businesses, and related industry professionals. Create graphics, visuals, and other social media assets to support brand awareness and engagement. Monitor trends and identify opportunities to improve reach and engagement. Community & Engagement

Identify relevant cabinetmaking, woodworking, cabinetry, construction, and related industry groups and communities. Actively engage with relevant audiences and participate in industry conversations. Respond to comments, messages, and inquiries professionally and promptly. Build relationships with potential customers and industry communities. Lead Generation & Qualification

Generate inbound leads through organic social media activities and community engagement. Monitor and respond to social media inquiries. Qualify inbound prospects and identify serious opportunities before passing qualified leads to Sandy. Maintain accurate records of social-generated leads and their status. Coordinate with Sandy to ensure qualified opportunities are followed up appropriately. Reporting & Analytics

Track social media reach, engagement, audience growth, and lead generation performance. Provide regular reports highlighting key results, trends, and opportunities. Analyze performance data and adjust content and engagement strategies accordingly. Identify which content and channels are generating the strongest engagement and qualified leads.

Requirements

Proven experience managing social media accounts end-to-end across Facebook, LinkedIn, and Instagram. Strong B2B social media and lead generation experience, including community management, niche audience engagement, and inbound lead qualification. Experience creating social media graphics and visual content using Canva or similar tools. Excellent written English and professional communication skills, with strong customer communication abilities. Analytical mindset with the ability to interpret social media metrics, report performance, and improve content and lead generation strategies. Preferred

Qualifications

Experience in cabinetmaking, woodworking, cabinetry, construction, interior design, manufacturing, or related industries. Experience marketing B2B software, SaaS, or industry-specific technology products. Experience with social media lead generation and CRM workflows. Familiarity with LinkedIn B2B prospecting and industry-specific online communities. Independent Contractor

Perks

Permanent work from home

Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review. One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.