Digital Marketing Specialist

The Digital Marketing Specialist is responsible for planning, implementing, and managing online marketing campaigns to increase brand awareness, generate quality leads, and drive sales. The role focuses on maximizing the company's online presence through social media, digital advertising, content marketing, and lead generation strategies. The position is sales-driven and expected to contribute to the achievement of company sales targets.

Key Responsibilities

Digital Marketing

• Develop and execute digital marketing campaigns across various online platforms.
• Manage and optimize social media accounts, website content, and digital advertisements.
• Create engaging content for social media, email marketing, and promotional materials.
• Monitor campaign performance and recommend improvements to maximize results.
• Stay updated on digital marketing trends and industry best practices.

Lead Generation and Sales Growth

• Generate qualified leads through digital marketing activities.
• Develop strategies to increase inquiries, bookings, and sales conversions.
• Coordinate with the Sales Team to ensure proper lead handling and follow-up.
• Track lead conversion rates and sales performance from marketing campaigns.
• Implement campaigns aimed at increasing customer acquisition and revenue growth.

Analytics and Reporting

• Monitor website traffic, social media engagement, and advertising performance.
• Prepare regular reports on campaign results, lead generation, and sales contribution.
• Analyze data and recommend strategies to improve return on investment (ROI).

Brand Management

• Maintain a consistent brand image across all digital platforms.
• Ensure all marketing materials align with company branding guidelines.

Other Duties

• Assist in organizing online and offline marketing activities.
• Perform other marketing-related tasks assigned by management.

QUALIFICATIONS

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• FRESH GRADUATE ARE WELCOME TO APPLY.
• Knowledge of Facebook Ads, Google Ads, SEO, email marketing, and content creation.
• Proficient in Canva, Meta Business Suite, Google Analytics, and similar marketing tools.
• Strong communication, creativity, and analytical skills.
• Results-oriented with the ability to work independently and meet targets.

Benefits

• Additional leave
• Company Christmas gift
• Company events
• Health insurance
• Opportunities for promotion
• Pay raise

Work Location: In person