Digital Marketing Manager

The Digital Marketing Manager is responsible for managing the entire marketing and sales funnel, with a focus on converting online leads into offline sales through an online-to-offline model. This role encompasses all aspects of digital marketing, from strategy development to execution, and involves close collaboration with both internal teams and external partners.

What You'll Be Doing

• Develops and implements comprehensive digital marketing strategies, covering Search Engine Optimization (SEO) and Search Engine Marketing (SEM) , email, social media and display advertising in order to boost online visibility, drive targeted traffic, and enhance ROI.
• Manages and optimizes online lead generation campaigns, providing actionable insights in order to boost performance and improve results.
• Oversees the digital marketing funnel, ensuring efficient conversion from online leads to offline sales to increase overall sales efficiency and revenue
• Defines and manages marketing budgets, strategically allocating resources across media channels and platforms in order to maximize ROI and optimize campaign effectiveness.
• Drives digital projects and initiatives in order to achieve customer acquisition goals.
• Monitors and report on campaign performance, including web analytics, ROI, and other key metrics in order to ensure data-driven decision-making and optimize marketing effectiveness.
• Collaborates with cross-functional teams and digital agencies to execute and manage campaigns effectively.
• Ensures the proper development and management of digital assets, including websites, social media platforms, and mobile apps in order to enhance user engagement and brand consistency.
• Identifies market trends and optimize marketing strategies based on insights to drive improved performance and achieve business objectives.
• Manages community engagement and content creation for digital campaigns in order to boost brand loyalty and drive higher engagement rates.
• Evaluates, coaches, and recognizes direct reports and staff, aligning appraisals with agreed KPIs in order to drive high performance and sustained engagement within the Department.
• Performs other tasks given by the company official as the need arises.

Basic Requirements

Bachelor’s Degree in Marketing or a related field.

Certification in digital marketing is a plus.

Professional Experience

2-3 years of exclusive experience in digital marketing.

Skills Required

• Proven experience in designing and managing marketing campaigns, particularly in e-commerce, retail, or financial services.
• Strong expertise in SEO/SEM, marketing databases, email, social media, and display advertising.
• In-depth knowledge of digital media touchpoints (paid media) and mar-tech platforms (e.g., Google Analytics, Google Tag Manager).
• Creative and keen eye for design and aesthetics.
• Excellent written and verbal communication skills.
• Exceptional leadership and team management skills.

Pay: Php50,000.00 - Php70,000.00 per month

Benefits

• Additional leave
• Company events
• Life insurance
• Opportunities for promotion
• Paid training
• Promotion to permanent employee

Work Location: In person