Social Media Associate

The Social Media Associate is responsible for managing and strengthening the social media presence of the Company and its restaurant brands. The position develops and publishes engaging content that showcases food, restaurants, people, promotions, events, and overall dining experience. The Social Media Associate works closely with the Marketing Team, Restaurant Operations, and other departments to ensure that social media content is timely, accurate, visually appealing, and aligned with each restaurant brand's identity.

Key responsibilities

• Manage day-to-day social media accounts including Facebook, Instagram, TikTok, and other relevant platforms
• Prepare and maintain a social media content calendar covering regular posts, promotions, holidays, events, product features, and restaurant activities
• Schedule and publish social media content according to the approved content calendar
• Ensure all published content follows the individual identity, tone, and positioning of each restaurant brand
• Create engaging social media content featuring food, beverages, restaurant interiors, employees, promotions, events, and guest experiences
• Take photos and short-form videos at restaurant outlets and Company events for use on social media
• Produce and edit Reels, Stories, TikTok videos, and other short-form digital content
• Monitor comments, messages, mentions, tags, and reviews and respond in a timely, courteous, and professional manner
• Monitor social media performance and track key indicators such as reach, engagement, follower growth, and video views
• Work closely with the Marketing Team in implementing restaurant promotions, product launches, seasonal campaigns, and other marketing initiatives

About you

Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, Digital Media, or a related field

Preferably 1–2 years of experience in social media management, digital marketing, content creation, or a related field; fresh graduates with a strong portfolio may also be considered

• Experience in the restaurant, food & beverage, hospitality, retail, or lifestyle industry is an advantage
• Familiar with Facebook, Instagram, TikTok, Meta Business Suite, and other social media management tools
• Basic to intermediate skills in photography and video production/editingWorking knowledge of Canva, CapCut, Adobe applications, or similar creative tools
• Good writing and communication skills in English and Filipino
• Creative, resourceful, organized, and attentive to detail
• Willing to travel regularly to restaurant outlets within Metro Manila
• Willing to work on occasional evenings, weekends, and holidays when restaurant events or social media coverage require it