Social Media Lead
Mandaluyong City, Metro ManilaPosted 2 days agoJobStreet
Skills mentioned
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About the role
Responsible for developing and executing the Entertainment Business Unit's social media strategy to strengthen audience reach, engagement, brand presence, and content performance across relevant social media platforms.
Key responsibilities
Develop and implement social media strategies aligned with the overall Digital Content and Programming direction and Entertainment BU objectives. Develop and manage the social media content calendar, programming priorities, campaigns, and platform-specific initiatives. Monitor social media trends, platform developments, audience behavior, and emerging content formats to identify opportunities for growth and innovation. Lead the development, adaptation, packaging, and publishing of engaging social media content across relevant platforms. Ensure content is optimized for platform requirements, audience behavior, timing, discoverability, and engagement. Develop initiatives to increase followers, reach, engagement, video consumption, audience retention, and community participation. Monitor audience feedback, comments, conversations, and social trends to identify opportunities and potential issues. Monitor and analyze social media performance using relevant platform analytics and reporting tools. Establish and track key performance indicators and provide regular performance reports and insights to the Head, Digital Content and Programming. Lead the social media execution of entertainment launches, shows, events, talent initiatives, and other priority campaigns.
About you
Bachelor's degree in Communications, Journalism, Marketing, Digital Media, Multimedia Arts, Advertising, or a related field. At least 5 years of relevant experience in social media management, digital content, digital marketing, entertainment, media, or related fields. Experience in content planning, social media analytics, audience development, and digital campaign execution. Social Media Strategy & Management
Digital Content Development
- Audience Growth & Engagement
- Creative & Innovative Thinking
- Social Media Analytics & Insights
- Digital Trends & Platform Expertise
- Campaign & Project Management
- Brand & Content Management
- Stakeholder & Team Management
- Communication & Influencing Skills
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