Social Media Manager

The Social Media Manager is responsible for leading the digital presence and social media strategy of Wonder Maker Group's portfolio of Beauty, Personal Care, Wellness, and Lifestyle brands. This role goes beyond content publishing by building scalable content ecosystems, developing community-first strategies, and driving brand awareness, engagement, and customer loyalty across platforms such as TikTok, Instagram, Facebook, YouTube, and emerging social channels. Working closely with Brand, Creative, Product Development, E-Commerce, Media Buying, Influencer teams, the Social Media Manager transforms business objectives into compelling content strategies while ensuring every social initiative contributes to long-term brand growth and commercial success. Job

Responsibilities

Social Media Strategy & Management

Develop and execute social media strategies aligned with brand positioning, marketing objectives, and business goals. Manage the brand's presence across TikTok, Instagram, Facebook, YouTube, and other relevant platforms. Build scalable content workflows, publishing systems, and governance processes to ensure consistent execution. Monitor platform updates, social trends, and algorithm changes to maximize content performance. Content Strategy & Creative Direction

Develop monthly content calendars aligned with product launches, campaigns, seasonal moments, and marketing initiatives. Lead content ideation and collaborate with Creative, Multimedia Artists, and Copywriters to produce engaging social content. Ensure all content maintains a clean, premium, and consistent brand identity across platforms. Identify opportunities to leverage trends while maintaining brand authenticity. Community Management

Grow and manage an engaged online community across all social media channels. Oversee audience interactions, comments, direct messages, and community conversations. Foster customer relationships that strengthen brand affinity, advocacy, and loyalty. Escalate customer concerns and coordinate with relevant teams when necessary. Creator & Influencer Management

Identify, recruit, onboard, and manage creators, influencers, and brand ambassadors. Coordinate creator campaigns, product seeding, and collaborative content initiatives. Track creator performance, engagement, reach, and campaign effectiveness. Build long-term partnerships that support brand awareness and commercial growth. Analytics & Performance Optimization

Monitor KPIs including reach, engagement, follower growth, video performance, impressions, traffic, and conversion metrics. Analyze content performance and audience behavior to generate actionable insights. Prepare weekly and monthly reports with recommendations for optimization. Conduct content testing and continuously improve creative performance through data-driven decisions. Cross-Functional Collaboration

Partner with Brand, Product Development, Creative, Media Buying, Influencer, E-Commerce, and Campaign teams to support integrated marketing initiatives. Ensure social media strategies align with product launches, campaigns, and commercial priorities. Collaborate on omnichannel marketing efforts that strengthen overall brand performance. Brand Growth & Innovation

Stay ahead of emerging platform trends, creator economic developments, and consumer behavior shifts. Recommend innovative content formats, storytelling approaches, and social growth opportunities. Continuously improve social media processes, content frameworks, and team workflows.

Qualifications

Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, Digital Media, Journalism, or a related field. Minimum of 2–3 years of experience in Social Media Management, Digital Marketing, Content Strategy, or Brand Marketing. Experience managing social media for Beauty, Personal Care, Wellness, FMCG, Lifestyle, or Consumer Brands is highly preferred. Strong understanding of TikTok, Instagram, Facebook, YouTube, and emerging social platforms, including platform algorithms, content formats, and best practices. Proven experience developing social media strategies, content calendars, creator campaigns, and community engagement initiatives. Strong visual storytelling and creative direction skills with an eye for premium, modern, and brand-consistent content. Experience managing influencers, creators, brand ambassadors, and social media partnerships. Proficiency with social media management tools, analytics platforms, and reporting dashboards. Strong analytical skills with the ability to translate social media data into actionable business recommendations. Excellent communication, project management, stakeholder management, and cross-functional collaboration skills. Highly creative, organized, proactive, and capable of thriving in a fast-paced startup environment while managing multiple brands and campaigns simultaneously.