Marketing Officer

As a Marketing Officer, you’ll play a pivotal role in shaping and executing marketing strategies that drive brand growth, increase visibility, and help us connect with our customers in meaningful ways. Your expertise will help us create marketing campaigns that resonate with families, spark excitement for our brand, and elevate the experience across all platforms. This is an exciting opportunity for a dynamic marketing professional who thrives in a collaborative environment and has a passion for creative, child-focused marketing.

What you’ll do

• Develop and execute comprehensive marketing plans that amplify the brand, drive sales, and increase customer engagement
• Stay ahead of the curve by conducting market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns.
• Collaborate with our creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.
• Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.
• Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts.
• Coordinate and participate in industry events, trade shows, and pop-up shops to connect with customers, build relationships, and showcase the brand in person.
• Work closely with internal teams (product development, sales, design, etc.) to align marketing efforts with product launches, promotions, and brand initiatives.
• Keep up-to-date with the latest trends in children's apparel, marketing technologies, and industry best practices to propose innovative ideas and strategies.
• Manage relationships with external agencies, vendors, and influencers to ensure the successful execution of campaigns and collaborations.

What we’re looking for

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in a marketing role, preferably in retail, fashion, or consumer goods; experience in children's apparel is a plus.
• Strong understanding of digital marketing platforms and social media strategy.
• Creative thinker with a keen eye for design and storytelling, especially in a child- and family-focused context.
• Proficiency in marketing tools and platforms
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving skills with a results-driven mindset.
• Team player with strong interpersonal skills and a collaborative leadership.
• Willingness to travel occasionally for events, pop-ups, or brand activations.