Digital Marketing Executive

Key Responsibilities

• Plan and execute digital marketing campaigns across social media, paid media, email, and CRM channels to drive brand awareness, engagement, and sales.
• Develop relevant and trend-driven social media content plans while ensuring alignment with brand positioning and campaign objectives.
• Manage and optimize advertising campaigns across Meta, Google, and TikTok platforms, with a focus on maximizing return on investment.
• Plan, execute and support email marketing and customer retention initiatives, including member communications, promotional campaigns, and customer lifecycle journeys.
• Work closely with external agencies and partners by providing campaign briefs, reviewing deliverables, and ensuring timely execution.
• Coordinate with E-commerce, IT, Brand Communications, Retail Operations, and Brand Principals to successfully deliver marketing initiatives and promotional campaigns.
• Track campaign performance, analyze results, and provide actionable recommendations for continuous improvement.
• Support store activations, sporting events, product launches, and seasonal campaigns, including weekend participation when required.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in digital marketing, performance marketing, CRM, or a similar role.
• Hands-on experience with Meta Ads, Google Ads, and TikTok Ads.
• Experience with email marketing platforms and customer engagement campaigns.
• Familiarity with loyalty programs and CRM platforms is an advantage.
• Ability to manage multiple priorities in a fast-paced environment.
• Passion for sports and active lifestyle brands is highly desirable.
• Positive, proactive, and collaborative mindset with a willingness to support events outside regular working hours when required.
• Demonstrates curiosity and willingness to continuously learn and adapt to evolving digital and AI landscapes.