Social Media Manager

Lead the company's social media strategy and execution to grow brand presence, engage consumers, drive traffic to e-commerce channels, and support revenue growth through organic and paid social initiatives.

Key Responsibilities

• Social Media Strategy & Planning

Develop and execute the overall social media strategy aligned with business and e-commerce objectives.

Create annual, quarterly, and monthly social media plans and content calendars.

Identify platform-specific growth opportunities across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.

Monitor social media trends, competitor activities, and best practices.

• Content Development & Management

Plan and oversee creation of engaging content including videos, graphics, product demonstrations, lifestyle content, user-generated content (UGC), and livestreams.

Ensure content is aligned with brand guidelines and campaign objectives.

Coordinate with internal teams, agencies, influencers, and content creators.

Manage content publishing

schedule

s and approvals.

• Community Management

Build and nurture online communities.

Monitor comments, messages, reviews, and customer feedback.

Develop response guidelines and escalation processes for customer concerns.

Improve customer engagement and brand sentiment.

• E-Commerce & Conversion Support

Drive traffic from social platforms to e-commerce stores, marketplaces, and campaign landing pages.

Collaborate with the e-commerce team on product launches, promotions, and sales campaigns.

Optimize social commerce features such as TikTok Shop, Facebook Shop,Instagram Shop, and livestream selling.

Support conversion-focused campaigns and customer acquisition initiatives.

• Influencer & Creator Management

Identify, recruit, and manage influencers, content creators, and brand ambassadors.

Negotiate partnerships and campaign deliverables.

Track influencer performance and ROI.

Build a sustainable creator network for ongoing brand advocacy.

• Analytics & Reporting

Track and report key performance metrics

Provide actionable recommendations based on insights.

• Cost per acquisition (with paid team)
• Influencer campaign ROI
• Brand sentiment score

• Bachelor’s degree in Marketing or related field.
• 5+ years in social media, digital marketing, or e-commerce marketing.
• Experience managing Facebook, Instagram, TikTok, YouTube, and marketplace- related social campaigns.
• Strong understanding of social commerce, livestream selling, and influencer marketing.
• Experience with analytics tools such as Meta Business Suite, TikTok Analytics, Google Analytics, and social listening platforms.
• Proven track record of growing brands and driving sales through social media Job