Trade Marketing Manager

Trade Marketing Manager

Job Description

The Trade Marketing Manager will drive trade marketing initiatives for the new luxury home appliances showroom, building brand presence and business opportunities through relationships with architects, interior designers, developers, contractors, and other industry professionals. The role will focus on trade partnerships, showroom activities, product launches, events, project lead generation, and market activation to support brand and sales growth. Key Responsibilities: Develop and implement trade marketing strategies to support sales and brand growth. Build relationships with architects, interior designers, developers, contractors, and key industry partners. Develop trade partnerships and generate project opportunities. Plan and execute showroom events, product launches, trade events, and brand activations. Drive product specification and engagement among architects and design professionals. Develop trade marketing and sales support materials. Ensure showroom displays and brand presentation meet luxury standards. Work closely with Sales to generate and develop qualified leads and project opportunities. Monitor market trends, competitor activities, and trade opportunities. Manage trade marketing activities, budgets, suppliers, and external partners. Prepare marketing plans, reports, and performance updates.

Qualifications

Bachelor's Degree in Marketing, Business, Communications, Architecture, Interior Design, or a related field. At least 7 years of relevant trade marketing, marketing, or business development experience, with 3 years in a supervisory or managerial role. Experience in luxury, premium home appliances, showroom, architectural, interior design, property, or related industries is highly preferred. Strong experience in trade marketing, events, partnerships, brand activation, and business development. Experience working with architects, interior designers, developers, and contractors is an advantage. Strong communication, presentation, negotiation, and relationship management skills. Strong commercial and project management skills. Professional, well-presented, and comfortable representing a luxury brand. Willing to be permanently stationed at the new showroom and work on weekends as required.