PPC Specialist

Summary of Responsibilities

Campaign Management and Strategy

• Build, manage, and optimize digital ad campaigns across major platforms, including but not limited to Google, Facebook, Instagram, X (Twitter), Microsoft Ads, Shopee, Lazada, LinkedIn, TikTok, Pinterest, Messenger, Telegram, Viber, and other programmatic or third-party ad tools.
• Develop and implement cost-efficient digital ad strategies and marketing plans to help our clients achieve optimal returns on their marketing investments.
• Conduct keyword research, competitor analysis, and audience targeting to support campaign objectives.
• Create detailed paid media plans covering ad copy, keywords, landing pages, and analytics setup
• Execute account linking, conversion tracking, and proper documentation for all campaign setups.

Performance Analysis and Optimization

• Track, analyze, and interpret campaign data to generate actionable insights and recommendations.
• Implement A/B and multivariate testing to identify opportunities for performance improvement.
• Manage and monitor all campaign metrics (e.g. CPC, CPA, CTR, conversions) to ensure maximum ROI.
• Use statistical methods to analyze campaign data and identify trends for optimization.
• Develop and implement data collection systems and analytical models to improve scale, efficiency, and reliability.

Collaboration and Reporting

• Work with internal stakeholders, including the Executive, Product, Data, and Development teams, to address technical issues and support data infrastructure requirements.
• Prepare regular performance reports and insights to guide strategy adjustments and discussions during client checkpoints.
• Closely monitor the daily pacing performance of brands managed to ensure overspending does not occur.

Core Job Responsibilities (Post-Training Phase)

• Plan and execute digital ad campaigns based on approved client strategies.
• Conduct keyword and competitor research to identify new opportunities for campaign growth.
• Track and manage campaign spending to ensure cost efficiency and budget alignment
• Monitor performance across campaigns, generate reports, and present optimization insights.
• Use analytics tools to track and analyze performance and digital initiatives.
• Continuously optimize campaigns through testing, experimentation and performance-based adjustments.
• Stay updated with industry best practices, new platform features, and competitive trends.
• Utilize reporting tools, automation scripts, and data management software to streamline campaign monitoring.
• Obtain and maintain certifications in major paid media platforms (e.g. Googla Ads, Meta Ads).
• Report to PPC Team Leader and Head of Operations.

Minimum Qualifications (Education and Experience)

• Bachelor’s degree in Advertising/Media, Marketing, Communications, Journalism, Linguistics, or related field.
• At least 1 year of experience in a related role.
• Strong proficiency in utilizing Microsoft Excel and Google Sheets is essential.
• Proficient in Google Workspace tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to multitask and adapt in a fast-paced environment.
• Self-motivated, detail-oriented, and passionate about digital marketing.
• Hands-on experience in Google Ads, Meta Ads, and TikTok Ads. Familiarity with LinkedIn, X (Twitter), Spotify, and emerging ad platforms is a plus.
• Basic understanding of: Google Analytics, Google Ads / Adwords, MS Excel/Google Sheets, Meta Business Suite & Ads Manager, Analyzing Data, A/B Testing and data interpretation, Marketing principles and funnel strategies