KH
Digital Marketing Executive
Karofi Holding
Pasig City, Metro ManilaPosted 13 hours agoJobStreet
Setup
On-site
Type
Full-time
Level
Mid-level
Salary
PHP 35k–50k/mo
Closes
Open
Skills mentioned
Data AnalysisExcelDigital MarketingSocial MediaSalesAccountingShopifyE-commerce
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About the role
The Digital Marketing Executive is responsible for driving traffic, leads, and revenue through paid and performance marketing channels. This role manages campaign execution, optimization, analytics, and ROI across digital platforms.
Key responsibilities
- Plan and execute paid campaigns across Meta, Google, YouTube, TikTok, and marketplaces
- Manage daily budgets, pacing, bids, and audience targeting
- Optimize campaigns based on CPA, ROAS, CTR, CPC, CVRBuild funnel campaigns: awareness, remarketing, conversion
- Coordinate creative testing with content/design teams
- Track website traffic and conversion performance
- Produce weekly/monthly reports with insights and action plans
- Manage pixels, tags, event tracking, and analytics accuracy
- Support e-commerce sales events and promotional pushes
- Monitor competitor media activity and digital trends
About you
- Bachelor's degree in Marketing, Business, or related field2–4 years experience in paid media / digital marketing
- Strong analytical skills
- Proven experience managing ad budgets and KPIsProficiency with Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Looker Studio
- Experience with Shopify / WooCommerce
- Experience with Lazada / Shopee Ads Center
- Proficiency with Excel / Google Sheets
Sourced from JobStreet · posted 13 hours ago · you apply on the original site