Marketing Manager

SUMMARYTo identify new business opportunities for the Business Group, leverage digital and e-commerce channels, and recommend and develop new products/categories for marketintroduction. Formulate and execute marketing plans for assigned products/categoriesdesigned to achieve and grow company sales and profits.MAJOR RESPONSIBILITIES1. Develop and recommend the product portfolio of the Consumer Care Business

Group. Spearhead development of new products and lead the New Product

Development Process for the company - conceptualization, branding, research,product/packaging development, pricing, and consumer & trade launch.2. Develop, recommend, and execute marketing plans for assigned product categories. The marketing plan outlines the short-term and long-term objectives of the productcategory, the strategies and specific action plans in order to achieve sales and profitobjectives.3. Drive digital marketing initiatives and e-commerce expansion to capture marketshare, boost online engagement, optimize customer acquisition costs, and maximizeonline conversions.4. Financial responsibilities:- Achievement of top-line and bottom-line targets across both physical and e-commerce retail channels.- Set price points at competitive levels (external and internal) while maintainingprofit objectives.- Seek ways to improve product cost and optimize digital marketing/e-commerce ROI to gain better margins.QUALIFICATIONS

• Solid and wide experience in FMCG (fast-moving consumer goods) Marketing
• Currently holds a mid-level or senior-level role in an FMCG company (Group Product

Manager level)

• Strategic thinker
• Assertive and confident
• Manage the Brand team of Home Care and Motor Care and provide guidance andtraining to the APMs and PAs.
• Work with 3rd Party partners/service providers, i.e., creative, Advertising, Mediaagencies, and other suppliers related to product/brand development.
• Coordinate with Supply Chain for inventory requirements.
• Conduct market research by securing market analyses and consumer reactions toproducts, concepts, and advertising, and conduct periodic trade checks.
• Prepare periodic brand reviews and marketing budget reviews with the Brand and

Sales groups.

• Provide assistance to Management in strategic planning to help achieve the totalcorporate mission
• Proven track record in managing e-commerce platforms and executing digitalmarketing campaigns to drive online sales growth.