Senior Content Writer

The Senior Writer will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross-platform content production and campaign delivery.

Experience in B2B marketing is preferred, but not mandatory.

Responsibilities

• Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation
• Complete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectives
• Communicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messaging
• Work with client stakeholders to develop and execute on digital content marketing strategy for global technology businesses, including personas, brand voice and tone guidelines, and messaging angles for different stages of the marketing funnel
• Clarify requirements and project scope based on stakeholder input, and engage with clients to establish procedures for content operations and KPIs for marketing copy
• Coordinate priorities and proactively identify dependencies or issues that put deliverables at risk
• Collaborate with team (including Design, UI/UX, Video, Campaigns, Data) and analyze performance data to launch digital campaigns, solve problems, formulate ideas, and improve content and campaign effectiveness in line with client objectives
• Train and/or mentor junior writers using company’s best practices
• Do continuous research and learning on content marketing best practices

Your Mindset

• AI-Forward: Demonstrates hands-on experience using AI tools to improve the quality or speed of their work — whether in drafting, analysis, research, reporting, or workflow automation. Identifies where AI applies without being prompted and can point to specific ways it has changed how they operate.
• Craft-Uncompromising: Holds their own craft-- to an uncompromising standard—voice, structure, narrative logic, editorial precision whether that's visual precision, composition, typography, color, motion, or narrative integrity. Knows the difference between good and great, and advocates for the gap to be closed rather than rationalized away. Quality is a business argument, not just a professional preference.
• Collaborative by Nature: Defaults to integration over isolation. Works fluidly across copy, strategy, and production — sharing context proactively, building on others' thinking, and making cross-functional teams more effective just by being in them. Influence doesn't require authority.
• Client-Obsessed: Earns trust by making complexity feel simple and work feel consistent. Whether client-facing or working behind the scenes, every deliverable has to hold up to the question: does this serve the client's success? Earns trust through the work itself.
• Outcome-Driven: Anchors every decision in measurable business impact. Moves beyond activity and output metrics to focus on the results that matter — to the client, to the portfolio, and to 2X's ability to demonstrate value.

Core Success Metrics

• Copy quality: writing is consistently on-brief, on-brand, and ready for production — minimal revisions tied to craft or message quality.
• Message clarity: copy lands the intended message for the intended audience across every channel and format.
• Content range: portfolio demonstrates depth across campaign copy, long-form, email, video scripts, and digital.
• Delivery reliability: copy assets are completed on time, within scope, and require minimal rework.
• Client copy confidence: clients and internal strategists trust the copy output; writing earns approval rather than requiring rounds of justification.

Requirements

• 7 to 10 years of professional writing experience (attachments and/or links to published
• articles and long-form writing are required)
• Bachelor’s degree preferably in Psychology, Advertising, Humanities, Journalism, Mass
• Communications, Marketing, Business Administration, and other related courses.
• Demonstrated ability to write clear, concise, conversational, grammatically correct, and factually accurate content
• Significant experience making complex concepts easily understood and remembered
• Ability to think creatively and strategically about content
• Expertise in content marketing and demand generation
• Familiarity and understanding of business and technology
• Great research and organizational capabilities
• Ability to learn quickly and adapt to changing needs
• Ability to onboard and train new writers effectively
• Strong quality control and feedback skills to maintain writing standards
• Amenable to a hybrid setup requiring onsite work twice a week
• Flexible with US shifts (night shift in the Philippines)

Portfolio Requirements

Please submit a portfolio that represents your strongest and most relevant work. Include a diverse and broad selection of writing samples that showcase your range and expertise. We encourage a mix of:

• Short-form content (emails, social posts, web copy, ads, landing pages)
• Long-form content (blogs, case studies, whitepapers, e-books, thought leadership)