Channel Sales Manager – Ice Cream Cake

Lead the channel planning, customer development, and sales growth of ice cream cake products in the Philippine market, and establish an effective sales model and channel network. Develop channels and consumption occasions suitable for ice cream cakes, including supermarkets, cake shops, bakeries, cafés, restaurants, hotels, corporate accounts, birthday and celebration occasions, e-commerce platforms, and food delivery channels. Develop and maintain key accounts, distributors, and business partners, and drive product listing, merchandising, promotions, and sustainable sell-out. Develop sales programs, bundled offers, promotional campaigns, and channel cooperation models around birthdays, holidays, family gatherings, and other consumption occasions. Coordinate and monitor freezer usage, cold-chain delivery, inventory, product quality, and storage conditions to ensure proper handling throughout the sales process. Track sales performance, sales per outlet, inventory turnover, returns, and product losses, and continuously improve channel productivity and quality. Collect market information on competing brands, cake pricing, product specifications, consumer preferences, and channel feedback, and provide input for product and market strategy. Work closely with Marketing, Supply Chain, R&D, Production, Logistics, and other relevant teams to support product launches and sales target achievement. Prepare regular sales forecasts, channel analysis, and business improvement recommendations, and take ownership of sales performance.