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KFC

Market Research Analyst (Market Insighting)

KFC

Quezon City, Metro ManilaPosted 10 hours agoJobStreet

Setup
On-site
Type
Full-time
Level
Mid-level
Salary
Not listed
Closes
Open

Skills mentioned

ExcelCustomer ServiceProject ManagementNetworking
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About the role

Qualifications: Candidate must possess at least a Bachelor's/College Degree in Economics, Business Studies/Administration/Management, Psychology, Marketing or equivalent. At least 3 years of working experience in the related field is required for this position. Must have experience in market research and intelligence experience, preferably within the Research/QSR/FMCG industry. Must have good understanding of competitive analytical methods and economic indicators. Must have good project management, networking and strategic planning skills. Must be a strong analytical thinker with skills for critical information gathering. With advanced report writing skills and presentation skills

Proficient in PowerPoint, Excel, SPSS, and SAS.Ability to work effectively with multiple priorities and short timelines. Willing to travel, has a strong understanding of the market and has or can build resource network. Must have a keen eye for details, very observant and resourceful. Must have excellent communications skills. Willing to work full time on-site in Scout Tobias, Q.C.Job Responsibilities: Convert complex data and findings into understandable analysis and recommendations in order to identify areas in the market where business can be developed. Measure the effectiveness of marketing programs and strategies

Gather data about consumers, competitors, and market conditions

Devise methods and procedures for obtaining data; has proven ability to work with and generate insight from both qualitative and quantitative data. Has the ability to turn large amounts of information into meaningful insight. Support Top Management, Marketing and R&D by conducting consumer research studies to understand consumer needs and wants, thus, aiding in business decision making. Reduced risks in launching products /commercials that are not acceptable to the market

Increased competitiveness of our brands/products in the market

Improved customer service delivery of Operations. Willing to work in Scout Tobias Q.C. and work full time on-site.

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